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Summary of a guest lecture given to MBA students at the Business School of Lausanne, Switzerland in May 2012.
It talks about the changes that marketing is currently undergoing and what CMOs and all marketers need to become aware of.
It covers market research & insight development, customer connection using packaging and social media, as well as BigData collection, integration and analysis.
It closes with a short summary of the major areas in which changes in marketing must be made and some suggestions on new perspectives.
Please contact me at firstname.lastname@example.org if you would like to download a copy of this presentation or would like me to participate at your own event.
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