In Sight of the Goal of Customer Centricity

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This presentation shares ideas on the three essential elements of Insight development and gives some thoughts on the strengths and weaknesses of each.
It was given at the Marketing & Communication Loft Event in Geneva, Switzerland on 10th June 2013.

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In Sight of the Goal of Customer Centricity

  1. 1. 2C3Centricity © All rights reservedIMAGE: BROZERMO.COM
  2. 2. 3C3Centricity © All rights reservedIMAGE: KOZZI.COM
  3. 3. 4C3Centricity © All rights reservedIMAGE: DREAMSTIME.COM
  4. 4. 5C3Centricity © All rights reservedIMAGE: DREAMSTIME.COM
  5. 5. 6C3Centricity © All rights reservedIMAGE: DREAMSTIME.COM
  6. 6. 7C3Centricity © All rights reservedIMAGE: KOZZI.COM
  7. 7. 8C3Centricity © All rights reservedIMAGE: KOZZI.COM
  8. 8. 9C3Centricity © All rights reservedIMAGE: KOZZI.COM
  9. 9. 10C3Centricity © All rights reservedIMAGE: KOZZI.COM
  10. 10. C3Centricity © All rights reserved11C3Centricity © All rights reservedIMAGE: KOZZI.COM
  11. 11. 12C3Centricity © All rights reservedIMAGE: KOZZI.COM
  12. 12. 13C3Centricity © All rights reservedIMAGE: KOZZI.COM
  13. 13. 14C3Centricity © All rights reservedIMAGE: KOZZI.COM
  14. 14. 15C3Centricity © All rights reservedIMAGE: KOZZI.COM
  15. 15. 16C3Centricity © All rights reservedIMAGE: KOZZI.COM
  16. 16. 17C3Centricity © All rights reservedIMAGE: KOZZI.COM
  17. 17. 18C3Centricity © All rights reservedIMAGE: DREAMSTIMEKOZZI.COM
  18. 18. 19C3Centricity © All rights reservedIMAGE: KOZZI.COM
  19. 19. 20C3Centricity © All rights reservedSOURCE: BLOGS.CISCO.COM
  20. 20. 21C3Centricity © All rights reservedIMAGE: KOZZI.COM
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  22. 22. 23C3Centricity © All rights reserved 23C3Centricity © All rights reserved
  23. 23. 24C3Centricity © All rights reserved"The problem about makingpredictions about the future is thatyou have to be so bold and sooutrageous that people would neverbelieve you. If people do believe you,your predictions would fail bycompletely underestimating the worldof the future“Arthur C Clarke24C3Centricity © All rights reserved
  24. 24. 25C3Centricity © All rights reserved"Humans grossly overestimate whatis going to happen in the short termand completely underestimate what isgoing to happen in the long term”Dan Ariely25C3Centricity © All rights reserved
  25. 25. HINDSIGHTFORESIGHTHEARSIGHT26C3Centricity © All rights reserved
  26. 26. C3Centricity © All rights reserved27C3Centricity © All rights reservedIMAGE: KOZZI.COM
  27. 27. 1 HINDSIGHT• YESTERDAY• METRICS• MARKETRESEARCH• OUT-OF-DATE2 HEARSIGHT• TODAY• OBSERVE,LISTEN• SOCIAL MEDIA• UP-TO-DATE3 FORESIGHT• TOMORROW• TRENDS• SOCIALMEDIA• SCENARIOS• AHEAD-OF-ANY-DATEINSIGHTCUSTOMER CENTRICITY28C3Centricity © All rights reserved
  28. 28. 29C3Centricity © All rights reservedIMAGE: BROZERMO.COM
  29. 29. 30C3Centricity © All rights reserved
  30. 30. 31C3Centricity © All rights reserved

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