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Why I’m so mad at Switzerland. Some facts to back up my  rant about Canadian brands for Canada Day 2009 A project of  Brandvelope Consulting Full rant:  www.begtodiffer.com
The list:  ,[object Object],[object Object],The full 2008 report is available online at:  http://www.interbrand.com/images/BGB_reports/BGB_2008_US_Format.pdf
Great brands brand countries ,[object Object],[object Object],I dare you to think of IKEA without thinking of Sweden. Go on. I dare you!
So how about Canada? ?
The good news: Canada made the list! ,[object Object],73 44
Now for the bad news: Switzerland! ,[object Object],Grrrr!
It gets worse: countries ranked by brands per population ,[object Object],Canada’s rank with 3 brands Canada’s rank today Canada’s rank with 5 brands Canada’s rank with 6 brands Canada’s rank with 7 brands Canada’s rank with 8 brands 22 brands beats the Swiss Country Top 100 Brands Population Ratio Switzerland 5 7,700,000 1 per 1.5M Sweden 2 9,300,000 1 per 4.6M Finland 1 5,300,000 1 per 5.3M Netherlands 3 16,500,000 1 per 5.5M United States 52 306,800,000 1 per 5.9M France 8 65,000,000 1 per 8.1M Germany 10 82,000,000 1 per 8.2M Italy 4 60,000,000 1 per 15.0M Canada 2 33,700,000 1 per 16.8M Japan 7 127,600,000 1 per 18.2M United Kingdom 3 61,600,000 1 per 20.5M Korea 2 48,300,000 1 per 24.2M Spain 1 45,800,000 1 per 45.8M
So how about it Canada? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.begtodiffer.com A project of  Brandvelope Consulting

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Why I'm Mad At Switzerland - Rant about Canadian Brands for July 2009