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American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure
American Airlines Meets Mr X - a tragic tale of brand failure

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American Airlines Meets Mr X - a tragic tale of brand failure

Nov. 9, 2009••
Business
Technology

In May, user interface design blogger Dustin Curtis criticized the design of the American Airlines Web site. An AA.com employee responded with dignity and humanity, and was fired for his efforts. This is the whole story in PowerPoint from BegtoDiffer.com.

Dennis Van Staalduinen
Brand Strategy Consultant & Speaker
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American Airlines Meets Mr X - a tragic tale of brand failure

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