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From the publishers of the New England Journal of Medicine


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From the publishers of the New England Journal of Medicine

  1. 1. From the publishers of the New England Journal of Medicine
  2. 2. Introduction UNIQUE OPPORTUNITY FOR YOUR PHYSICIAN MARKETING PROGRAM Journal Watch Dermatology (JWD) is an eight-page, monthly clinical newsletter published by the Massachusetts Medical Society, which owns and publishes the world-renowned New England Journal of Medicine . Since its inception in March 1993 , Journal Watch Dermatology has kept thousands of dermatologists and other dermatologic healthcare professionals up-to-date on the latest advances in dermatology today. In a recent survey, 90% of dermatologist respondents agreed that Journal Watch Dermatology provides them with reliable and timely information. In fact, some summaries are published in Journal Watch Dermatology less than a month after the original article appears in the medical journals. Journal Watch Dermatology is a valuable, timesaving service that reviews and summarizes the recent diagnostic and treatment data that is most relevant for dermatologists. Journal Watch Dermatology is written and reviewed by our nine-member physician editorial board. All members of the board possess distinct areas of expertise and offer unique perspectives on the research published in the newsletter. Now in its fifteenth year of publication, each monthly issue of Journal Watch Dermatology features the following content: • Fifteen to twenty clear, concise summaries of important, groundbreaking research drawn from more than 33 major medical journals • Expert commentary from thought and opinion leaders that provides insight into the articles’ relevance to the practice of dermatology • References to the original articles, making it easier for readers to obtain more information on subjects of great interest Titles of some recent past articles include: CDC Report on Gadolinium-Associated Nephrogenic Fibrosing Dermopathy Port Wine Stain Recurrence After Laser Treatment Can We Safely and Effectively Immunize Patients Receiving Anti-TNF Therapies? DERMATOLOGY
  3. 3. THE EDITORIAL BOARD EDITOR-IN-CHIEF Lowell A. Goldsmith, MD, MPH Professor of Dermatology and Epidemiology, University of North Carolina School of Medicine; Dean Emeritus, University of Rochester School of Medicine and Dentistry Special Interest: Genetic defects of epidermis and development of a dermatology lexicon DEPUTY EDITOR Jeffrey P. Callen, MD Professor of Medicine (Dermatology), Chief, Division of Dermatology, University of Louisville Special Interest: Interface between Dermatology and Internal Medicine; Rheumatic Disorders EXECUTIVE EDITOR Sharon S. Salinger Massachusetts Medical Society ASSOCIATE EDITORS Mary Wu Chang, MD Chief of Pediatric Dermatology, Connecticut Children’s Medical Center; Associate Professor of Dermatology and Pediatrics, University of Connecticut School of Medicine Special Interest: Pediatric Dermatology Mark V. Dahl, MD Professor and Chairman, Department of Dermatology Mayo College School of Medicine, Mayo Clinic, Scottsdale/Phoenix Craig A. Elmets, MD Chairman, Department of Dermatology, Director, Skin Diseases Research Center, University of Alabama School of Medicine, Birmingham Special Interest: Immunodermatology, phototherapy, and photosensitivity diseases Jan V. Hirschmann, MD Assistant Chief, Medical Service, Puget Sound VA Medical Center; Professor of Medicine, University of Washington School of Medicine, Seattle Special Interest: Infectious Disease George J. Hruza, MD Clinical Associate Professor of Dermatology, Saint Louis University Medical School; Director, Laser & Dermatologic Surgery Center, St. Louis Special Interest: Cosmetic and Dermatologic Surgery; Cutaneous Oncology Angelica Selim, MD Director of Dermatolpathology and Assistant Professor, Pathology; Duke University Medical Center, Durham, North Carolina Special Interest: Dermatopathology Hensin Tsao, MD, PhD Assistant Professor of Dermatology, Harvard Medical Special Interest: Basic Science; Cancer Research DERMATOLOGY
  4. 4. BENEFITS TO CLINICIANS Journal Watch Dermatology offers physicians and allied health professionals a clear and concise overview of clinical options and current research in dermatologic medicine. Among the benefits offered are: Journal Watch Dermatology saves time. • Journal Watch Dermatology saves precious time, helping today’s busy dermatologists keep up with the latest advances in medical research and clinical developments, so they can more effectively evaluate, diagnose and manage the treatment of patients. • Journal Watch Dermatology cuts down on “information overload” and provides concise overviews of the most important advances in the field. • Since Journal Watch Dermatology provides summaries and commentary on “must see” research reported in over 33 publications, physicians are able to review a vast amount of research from many different sources within minutes. <ul><li>Journal Watch Dermatology’s distinguished editorial board ensures relevance and quality. </li></ul><ul><li>Readers benefit from an editorial board of physicians who are both clinicians and researchers, not only providers of patient care but also thought and opinion leaders who attend and present at scientific meetings. Therefore, readers are assured that the content of Journal Watch Dermatology is carefully selected and reviewed for relevance and usefulness. </li></ul><ul><li>Expert commentary from the physician editorial board helps readers put articles in perspective by illustrating the relevance of research to the practice of dermatologic medicine. Further, each summary is peer-reviewed and then edited for brevity, clarity, and style by an experienced team of managing editors who maintain the highest editorial standards. </li></ul>DERMATOLOGY
  5. 5. BENEFITS TO SPONSORS <ul><li>As the sponsor of Journal Watch Dermatology , you will be providing a valuable tool for busy dermatologists who just can’t keep up with all the information on the latest research and developments in their field. </li></ul><ul><li>Your sponsorship of Journal Watch Dermatology will also benefit you in a number of important ways. </li></ul><ul><li>Journal Watch Dermatology can help you: </li></ul><ul><li>Gain exposure to the dermatology audience </li></ul><ul><li>Increase corporate and brand awareness in an uncluttered editorial environment that is read by physicians </li></ul><ul><li>Receive maximum exposure for your product message </li></ul><ul><li>Surround your message with reliable, timely editorial content </li></ul><ul><li>Streamline your marketing and reach your target market as Journal Watch Dermatology will be mailed only to your selected lists </li></ul><ul><li>Benefit from the trust and high readership physicians have traditionally placed in products from the publishers of the New England Journal of Medicine </li></ul>DERMATOLOGY
  6. 6. READER HIGHLIGHTS Our market research, conducted among physicians who received a sponsored subscription to Journal Watch Dermatology , shows that it is sent to a highly qualified audience of physicians and received with much enthusiasm. • 92% of respondents read about half or all the contents of an average issue of Journal Watch Dermatology • 91% of respondents look at most or all of the issues • 99% of respondents feel their sponsored subscription to Journal Watch Dermatology is very or somewhat valuable. • Physicians rated Journal Watch Dermatology “high” for: - timely content 90% - relevance to practice 86% - interesting topics 89% - quality of summaries 93% - overall impression 90% • 99% of respondents are somewhat or very satisfied with their subscriptions Source: Journal Watch Dermatology Reader Survey , April 1999 DERMATOLOGY
  7. 7. JOURNALS WATCHED FOR Journal Watch Dermatology Each month the Journal Watch Dermatology editorial board members read and review the following list of medical journals to select articles with the most significant recent advances in dermatology today. Articles are then summarized by physicians who also provide thoughtful, expert commentary that helps readers put articles into perspective. Acta Dermato-Venereologica Aesthetic Plastic Surgery American Journal of Cosmetic Surgery American Journal of Dermatopathology American Journal of Surgical Pathology Annals of Internal Medicine Archives of Dermatology Archives of Facial Plastic Surgery Archives of Otolaryngology British Journal of Dermatology British Journal of Plastic Surgery British Medical Journal Clinical and Experimental Dermatology Clinical Infectious Diseases Clinical Pharmacology and Therapeutics Contact Dermatitis Dermatologic Surgery Journal of the American Academy of Dermatology JAMA Journal of Clinical Pathology Journal of Cutaneous Laser Therapy Journal of Cutaneous Pathology Journal of Investigative Dermatology Journal of Pediatrics Journal of Photochemistry and Photobiology Lancet Lasers in Surgery and Medicine Nature Nature Genetics Nature Medicine New England Journal of Medicine Pediatrics Pediatric Dermatology Photochemistry and Photobiology Photodermatology Photodermatology, Photoimmunology & Photomedicine Plastic and Reconstructive Surgery Scandinavian Journal of Infectious Disease Science DERMATOLOGY
  8. 8. SPONSORSHIP PRICING The following options proposed by the Massachusetts Medical Society/ New England Journal of Medicine cover the cost to print and bind 12 issues of Journal Watch Dermatology . MMS charges include your company’s logo, an acknowledgment on the front cover of the publication, and postage. MMS charges do not include the cost of list rental if this service is requested. <ul><li>2008 PRICING </li></ul><ul><li>Number of Copies Cost per Issue Minimum Cost per Minimum Total Cost/ </li></ul><ul><li>6 Mo. Subscription Yearly Subscription </li></ul><ul><li>5,000 to 7,999* $3.10 $93,000 $186,000 </li></ul><ul><li>Up to a 4 pg Insert** $3.38 $101,400 $202,800 </li></ul><ul><li>8,000 to 11,999* $2.95 $141,600 $283,200 </li></ul><ul><li>Up to a 4 pg Insert** $3.16 $151,680 $303,360 </li></ul><ul><li>*Sponsor Supplies Pre-printed Ad Inserts/ **Journal Watch Prints Ad Inserts </li></ul><ul><li> </li></ul><ul><li>ADDITIONAL/OTHER RELATED COSTS </li></ul><ul><li>“ Welcome” letter and envelope (1st issue only) </li></ul><ul><li>List rental if necessary </li></ul><ul><li>Pricing for different quantities (available upon request) </li></ul>DERMATOLOGY