Web Design Fresno Discusses How SEO Is Becoming
More Expensive as It Becomes More Difficult to Get
Inbound Links and Create Link-Worthy Content
Posted on Tuesday, July 22, 2014
In-house SEOs are becoming coordinators for actual fulfillment work. With the increased volume of tasks and the wider
range of skills needed for content creation and SEO, in-houses SEO professionals are increasingly being called on to
coordinate the fulfillment of work, based on their technical knowledge, rather than completing it themselves.
Fresno, CA -- (SBWIRE) -- 07/22/2014 -- Guest blogging was probably the biggest buzzword throughout 2013. SEO
professionals and online marketers preached the value of this tactic for building links, brand authority, credibility, and
myriad other benefits. For many marketers, that was all turned upside down when, in his January webmaster video and blog
post, Matt Cutts made the startling and controversial pronouncement: â€œStick a fork in it: guest blogging is done.â€•
In response to misinterpretations of his statement, however, he scaled his announcement back by differentiating â€˜goodâ€™ g
blogging from bad. In short, â€˜badâ€™ guest blogging means doing so solely as a means of getting links; â€˜goodâ€™ guest
means contributing excellent content to build your audience and reputation.
He writes: â€œThere are still many good reasons to do some guest blogging (exposure, branding, increased reach, community,
etc.). Those reasons existed way before Google and theyâ€™ll continue into the future.â€•
Guest blogging will continue to remain an excellent strategy for building your audience, your brand and your personal
thought leadership plan. And yes, those inbound links will still count. However, spammy, low-quality guest blogging is a
thing of the past, and smart marketers will focus instead on using guest blogging for the many other benefits it provides
SEO is becoming more expensive as it becomes more difficult to get inbound links and create link-worthy content
Pre-Panda, producing content that would rank highly was relatively easy. Slap up some keyword-rich content, get a few
keyword-rich links to it, and you were good to go.
But as ranking well becomes more difficult, marketers and business owners are realizing the need to increase their
investment in content creation and link building in order to rank in the search engines.
Roles like Content Manager, Director of Content, and Content Marketing Officer (CMO) are becoming increasingly
mainstream, as is the outsourcing of content creation and link building. I predicted the rise of this responsibility in a June
2013 post titled â€œThe Job Title That Youâ€™ll Need to Hire by the End of 2013.â€• According to recent research by Kapos
of marketers are prioritizing content marketing team hiring above any other sub-discipline.
This hefty investment in content creation and SEO is meaning brands are having to carefully re-evaluate the types of
content theyâ€™re producing, and actively track whether that content is helping them achieve their goals.
About Web Design Fresno
Web Design and SEO Fresno is the search arm of Cloud1 Marketing and is California's #1 SEO & PPC Company. Web
Design and SEO Fresno specializes in ensuring that small and medium businesses get prominently displayed in search
results of leading search engines like Google, Yahoo!, Bing and more, to help small & medium enterprises connect with
customers searching for what they offer on their website.Cloud1Marketing
For more information about their Web Design Fresno SEO & PPC services, please visit http://www.cloud1marketing.com/
or call Paul Singh http://www.cloud1marketing.com/Website-Design-Fresno
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