How to Create The KILLER Product

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Presentation of Dennis Balajadia to Production Management Association of the Philippines (PROMAP) Annual Convention held Nov. 4, 2009 in Crowne Plaza Ortigas

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  • How to Create The KILLER Product

    1. 1. How to Create The KILLER Product 10 Tips Dennis D. Balajadia
    2. 2. # 1 - Ignore Everybody
    3. 3. 87,000 Combinations
    4. 4. "Single affogato decaf venti 2 pump caramel, 2 pump mocha, add java chips, double blended, caramel drizzle in the cup, with whip and caramel and mocha drizzle, Caramel Frappuccino"
    5. 5. # 2 - Don’t go GLOBAL... go Glocal
    6. 6. # 3 - BIG-ness is a liability
    7. 7. # 4 - Don’t Copy
    8. 8. # 4 - Don’t Copy ...STEAL!
    9. 9. # 5 - Ideas are overrated
    10. 10. www.idea-a-day.com
    11. 11. Otto Rohwedder
    12. 12. # 6 - Practice Epissany
    13. 13. # 7 - Wish for more “accidents”
    14. 14. “I thought I'd just bum around for a year or two and then get serious about life.”
    15. 15. “I was never, ever interested in becoming a businessman or an entrepreneur.”
    16. 16. Cost to date: $100M
    17. 17. Cost to date: $200M
    18. 18. Cost to date: $800M
    19. 19. Cost to date: $5B
    20. 20. # 8 - Don’t “listen” to your customers
    21. 21. # 9 - Learn to be Imperfect
    22. 22. Nike Air Max (1987)
    23. 23. # 10 - Real learning is by Doing
    24. 24. 1. Ignore everybody 2. Don’t go GLOBAL... Go Glocal 3. BIG-ness is a liability 4. Don’t copy... STEAL! 5. Ideas are overrated 6. Practice Epissany 7. Wish for more “accidents” 8. Don’t “listen” to your customers 9. Learn to be Imperfect 10.You learn by Doing
    25. 25. bizispersonal.blogspot.com

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