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How to Scale Your Brand Ambassador Program

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Claudia Vine, JustFab Community Relations Senior Manager, shares her story of how she scaled her brand ambassador program using Pulse Ambassadors.

Video: http://ww2.readypulse.com/webinars/how-to-scale-your-brandambassador-program/

Transcript: http://ww2.readypulse.com/wp-content/uploads/2014/07/ReadyPulse-Webinar-Brand-Ambassador-Program.docx

How to Scale Your Brand Ambassador Program

  1. 1. JustFabCommunityRelationsSeniorManager ClaudiaVine featuring HowtoScaleYour BrandAmbassadorProgram Webinar
  2. 2. JustFabInc.provides35millionmembersworldwidethe celebritytreatmentwithapersonalizedandcurated shoppingexperiencewithstylingadviceandoutfit recommendationsfromstyleexpertsandfashion consultants.
  3. 3. Vocalaboutthebrand Naturalimpulsetorespondtosocialpostsand defendbrand Knowledgeofbrand,product,andservices InfluentialonSocialMedia ActiveonJustFabSocialNetworks JustFabJustFabPositiveCustomer FABSHIONISTA’S SPOTTED:
  4. 4.   BeforePulseAmbassadors
  5. 5. Challenges Trackactivityand incentives. Effectivelycommunicate andmanageambassadors. Efficientprocessfor collectingcontentand data.
  6. 6. Configurable,on-demandcampaigns PulseAmbassadors
  7. 7. PulseAmbassadors Directlinkstosocialaccounts Ambassadorsareincontrolof contentpermissions
  8. 8. ShareUGCdirectlythroughthe portal PulseAmbassadors
  9. 9. Dashboardtofindthemost influentialadvocatestorecruit. PulseAmbassadors
  10. 10. Ambassadordirectoryallows ambassadorstoconnectwitheach other PulseAmbassadors
  11. 11. “WebaseFabshionistasperformanceon originalcontent,andcomments.”
  12. 12. PulseAmbassadorsSolution
  13. 13. Results
  14. 14. JUSTFABSHIONISTA FabshionistasStayonTrendWithPulse Ambassadors
  15. 15. TrustedPromotionCommunications
  16. 16. ProductReviews
  17. 17. WhatDoTheFabshionistasThink?
  18. 18. Q&A
  19. 19. Formoreinformation: readypulse.com/products/pulse-ambassadors/ contact@readypulse.com +1-888-998-7412 ThanksforAttendingReadyPulse’sWebinar, HowtoScaleYourBrandAmbassador Program!

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