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7 Tips for Leveraging Your Athlete Brand Ambassadors

Harness your sponsored athletes’ popularity to increase online sales and engage your audience. Learn effective strategies to tap into the powerful influence of your sponsored athletes to: extend your brand’s reach, drive sales with your athlete’s best content, and increase athlete marketing ROI. Download The Savvy Brand's Guide to Sponsored Athlete Marketing:

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7 Tips for Leveraging Your Athlete Brand Ambassadors

  1. 1. 7 Tips for Leveraging Your Athlete Brand Ambassadors
  2. 2. Athletes Can Be Challenging Brand Ambassadors • Busy schedules • Commitments to teams • Agreements with sports organizations that restrict advertising
  3. 3. How can you make the most of your athlete brand ambassadors?
  4. 4. 1. Have them take photos wherever they are
  5. 5. 2. Encourage creative expression and displays of genuine enthusiasm
  6. 6. 3. Monitor and compare success
  7. 7. 4. Focus on photos and videos
  8. 8. 5. Encourage ambassadors to take photos solo, with no one in the background
  9. 9. 6. Add a clause in your athlete sponsorship contract that allows you to use athlete content in your marketing
  10. 10. 7. Give fans chances to engage and connect
  11. 11. Download The Savvy Brand’s Guide For Sponsored Athlete Marketing
  12. 12. ReadyPulse is Changing the Face of Digital Marketing We deliver social proof on-demand and @scale For more information contact us at @readypulse