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From the publishers of the New England Journal of Medicine


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From the publishers of the New England Journal of Medicine

  1. 1. From the publishers of the New England Journal of Medicine
  2. 2. Introduction A NEW SPONSORSHIP OPPORTUNITY FOR YOUR PHYSICIAN MARKETING PROGRAM Journal Watch Neurology (JWN) is an eight-page, monthly clinical newsletter published by the Massachusetts Medical Society, publishers of the world-renowned New England Journal of Medicine . Journal Watch Neurology is the ninth addition to the family of Journal Watch surveillance publications. It premiered in May 1999. The Journal Watch publications are now keeping over 130,000 physicians and other healthcare professionals around the world up-to-date on the latest advances in medicine today. Journal Watch Neurology is a valuable, timesaving information service that summarizes and comments on the most important recently published diagnostic and treatment data for neurologists. Expert commentary from a veritable “who’s who” in the world of neurology provides valuable insights for the physician reader. Each issue of Journal Watch Neurology features the following content: • Eighteen to 19 clear, concise reviews of groundbreaking research drawn from more than 45 major neurology and general medicine journals. • References to the original articles, making it easier for readers to obtain more information on subjects of interest. Recent review articles include: Natalizumab for MS: New Guidelines, and Findings on Vision Imaging Amyloid and Cerebral Glucose Metabolism in AD Do Epidural Steroid Injections Effectively Treat Radicular Pain? Treatment of Primary Progressive Multiple Sclerosis
  3. 3. THE EDITORIAL ADVISORY BOARD EDITOR-IN-CHIEF Martin A. Samuels, MD Professor of Neurology, Harvard Medical School; Neurologist-in-Chief and Chairman, Department of Neurology, Brigham and Women’s Hospital, Boston, MA DEPUTY EDITOR Galen V. Henderson, MD Neurologist, Division of Cerebro-vascular Diseases, Department of Neurology, Brigham and Women’s Hospital, Boston, MA EXECUTIVE EDITOR Christine Sadlowski Massachusetts Medical Society ADVISORY BOARD Vivian U. Fritz, MD, Ph.D Professor of Neurology, Emeritus, University of the Witwatersrand; Johannesburg, Republic of South Africa Françoise Gray, MD, Ph.D Professor of Pathology (Neuropathology), Hôpital Lariboisière, Faculté de Médecine Lariboisière-Saint Louis, Université Denis Diderot (Paris VII) Christopher Hawkes, MD, FRCP Consultant Neurologist, Essex Neurosciences Centre, Romford, Essex, UK Jun Kimura, MD Professor, Emeritus, Kyoto University, Kyoto, Japan; Professor, Department of Neurology, Iowa University Health Care, Iowa City, IA Edward H. Koo, MD Professor, Department of Neurosciences, University of California at San Diego, La Jolla, CA Alberto Portera-Sanchez, MD Professor of Neurology, Emeritus, Complutense University, Madrid, Spain Amy A. Pruitt, MD Department of Neurology, University of Pennsylvania Medical Center, Philadelphia, PA Thomas D. Sabin, MD Professor and Vice Chair, Department of Neurology, Tufts University School of Medicine, Boston, MA Thomas R. Swift, MD Professor and former Chair, Department of Neurology, Medical College of Georgia, Augusta, GA Jaime Toro, MD Chief, Section of Neurology, Fundación Santa Fe de Bogotá; Professor & Director of the Program of Neurology, University of El Bosque, Santa Fe de Bogotá, Colombia Journal Watch Neurology’s boards of advisory and contributing editors ensure relevance and quality. Readers benefit from a distinguished, international board of general neurologists who choose the papers most relevant to clinical practice. A panel of contributing editors - at the forefront of their fields - write the summaries and commentary.
  4. 4. PAST CONTRIBUTING EDITORS Xandra O. Breakefield, PhD , Professor of Neurology, Harvard Medical School; Geneticist, Department of Neurology and Radiology, Massachusetts General Hospital, Boston, MA Vinay Chaudhry, MD , Associate Professor of Neurology and Vice Chair, Clinical Affairs, Johns Hopkins University School of Medicine, Baltimore, MD Hans-Christoph Diener , Director, Department of Neurology, University of Essen, Germany Philip B. Gorelick, MD, MPH , Professor and Director, Section of Cerebrovascular Disease and Neurologic Critical Care, Rush Medical College, Chicago, IL Paul Krack, MD, PhD , Practicien Hospitalier, Neurology Department, Universite Joseph Fourier, Grenoble, France James W. Lance, MD , Professor Emeritus of Neurology, Institute of Neurological Sciences, Prince of Wales Hospital, Sydney, Australia Kimford J. Meador, MD , Professor of Neurology, Department of Neurology, Medical College of Georgia, Augusta, GA Charles M. Poser, MD , Visiting Professor of neurology, Harvard Medical School; Senior Neurologist, Beth Israel Deaconess Medical Center, Boston, MA Ronald C. Petersen, MD, PhD , Professor of Neurology, Mayo Medical School; Director, Alzheimer’s Disease Research Center, Mayo Clinic, Rochester, MD Bennett A. Shaywitz, MD , Professor of Pediatrics and Neurology, Yale University School of Medicine; Co-Director, Yale Center for the Study of Learning and Attention, New Haven, CT Lewis Sudarsky, MD , Director of Movement Disorders, Department of Neurology, Brigham and Women’s Hospital; Associate Professor of Neurology, Harvard Medical School Edith V. Sullivan, PhD , Associate Professor, Department of Psychiatry and Behavioral Sciences and Neurosciences Program, Stanford University School of Medicine, Stanford, CA Raymond A. Swanson, MD , Associate Professor of Neurology, Veterans Affairs Medical Center and University of California, San Francisco, San Francisco, CA Michael Swash, MD , Professor of Neurology at Queen Mary School of Medicine, University of London; Consultant Neurologist, Royal London Hospital, London, UK
  5. 5. BENEFITS TO CLINICIANS <ul><li>Journal Watch Neurology offers physicians and allied health professionals a clear and concise overview of clinical options and current research in neurology. </li></ul><ul><li>Among the benefits: </li></ul><ul><li>Journal Watch Neurology saves time. </li></ul><ul><li>Journal Watch Neurology is a valuable, time-saving tool designed to help neurologists keep up-to-date with the latest advances in medical research and clinical developments, so they can more effectively evaluate, diagnose, and manage the treatment of patients. </li></ul><ul><li>• Journal Watch Neurology cuts down on “information overload” and provides concise overviews of the most important advances in </li></ul><ul><li>the field. </li></ul><ul><li>• Because Journal Watch Neurology provides summaries and commentary on “must see” research reported in over 45 publications, physicians are able to quickly review a vast amount of research from many different sources. </li></ul><ul><li>Journal Watch Neurology’s distinguished boards of advisory and contributing editors ensure relevance and quality. </li></ul><ul><li>Readers benefit from a distinguished, international board of general neurologists who choose the papers most relevant to clinical practice. </li></ul><ul><li>A panel of contributing editors – outstanding specialist researchers and clinicians at the forefront of their fields – write the summaries and commentary. </li></ul><ul><li>Readers are assured that the content of Journal Watch Neurology is carefully selected and reviewed for relevance and usefulness. The expert commentary helps readers put articles in perspective as it illustrates their relevance to the practice of neurology. Further, each summary is peer-reviewed and edited for brevity, clarity and style by an experienced team of managing editors who maintain the highest editorial standards. </li></ul>
  6. 6. BENEFITS TO SPONSORS <ul><li>As the sponsor of Journal Watch Neurology , you will be providing a valuable tool for busy neurologists to help them keep up with the plethora of information being published in their specialty. </li></ul><ul><li>Your sponsorship of Journal Watch Neurology will also benefit you in a number of important ways. Journal Watch Neurology can help you : </li></ul><ul><li>Gain exposure to the hard-to-reach neurology physician audience </li></ul><ul><li>Increase corporate and brand awareness in an uncluttered editorial environment that is read by physicians </li></ul><ul><li>Receive maximum exposure for your product message </li></ul><ul><li>Surround your message with reliable, timely editorial content </li></ul><ul><li>Streamline your marketing and reach your target market as we will mail Journal Watch Neurology to your selected lists </li></ul><ul><li>Benefit from the trust and high readership physicians have traditionally placed in products from the publishers of the New England Journal of Medicine . </li></ul>
  7. 7. Journal Watch Neurology READER HIGHLIGHTS FROM THE EDITOR: “ The 1990’s was the decade of the brain, with an explosion of new knowledge about how the organ works. There is so much to know and less time to learn it. Journal Watch Neurology gives physicians an enormous amount of information - culled and explained by the experts - in a format they can use in their daily practice.” Martin A. Samuels, MD <ul><li>Market research conducted among physicians who received a complimentary subscription to Journal Watch Neurology shows it is received with much enthusiasm. </li></ul><ul><li>98% of the physicians surveyed find their sponsored subscription to Journal Watch Neurology somewhat or very valuable. </li></ul><ul><li>98% of the physicians would like their sponsorship to continue. </li></ul><ul><li>82% said they look at all or most of the issues they have received. </li></ul><ul><li>Journal Watch Neurology rated Very High or High on key criteria: </li></ul><ul><li>Timely Content 86% </li></ul><ul><li>Relevance to Practice 74% Interesting Topics 78% Overall Impression 79% </li></ul><ul><li>Source: Journal Watch Neurology , Sponsored Study, January 2007 </li></ul>
  8. 8. JOURNALS WATCHED for JOURNALWATCH NEUROLOGY Each month the Journal Watch Neurology advisory board members read and review the following list of medical journals to select articles with the most significant recent advances in neurological medicine today. Articles are then summarized by physicians specializing in one of the many subspecialties of neurology. These neurologists also provide thoughtful, expert commentary that helps readers put articles that appear in Journal Watch Neurology into perspective. <ul><ul><ul><ul><li>Acta Neurologica Scandinavica </li></ul></ul></ul></ul><ul><ul><ul><ul><li>American Journal of Neuroradiology </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Annals of Internal Medicine </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Annals of Neurology </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Archives of Internal Medicine </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Archives of Neurology </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Brain </li></ul></ul></ul></ul><ul><ul><ul><ul><li>British Medical Journal </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Canadian Journal of Neurological Sciences </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cell </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cephalalgia </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cerebrovascular Diseases </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Critical Care Medicine </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Epilepsia </li></ul></ul></ul></ul><ul><ul><ul><ul><li>European Journal of Pediatric Neurology </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Headache </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Journal of the American Medical Association </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Journal of Child Neurology </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Journal of the Neurological Sciences </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Journal of Neurolo gy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Journal of Neurology, Neurosurgery and Psychiatry </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Journal of Neuropathology and Experimental Neurology </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Lancet </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Lancet Neurology </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Mayo Clinic Proceedings </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Medicine </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Movement Disorders </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Muscle and Nerve </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Nature </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Nature Genetics </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Nature Medicine </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Neurology </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Neuron </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The New England Journal of Medicine </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Pediatric Neurology </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Practical Neurology </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Revue Neurologique </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Science </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sleep </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sleep Medicine </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Stroke </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The Neurologist </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Trends in Neuroscience </li></ul></ul></ul></ul>
  9. 9. SPONSORSHIP PRICING The following options proposed by the Massachusetts Medical Society cover the cost to print, bind and mail issues of Journal Watch Neurology . MMS charges include your company logo, an acknowledgment on the front cover of the publication, and postage. MMS charges do not include the cost of list rental if this service is requested. <ul><li>2008 PRICING </li></ul><ul><li>Number of Subscriptions Cost per Issue Minimum Cost per Minimum Total Cost/ 6 Mo. Subscription Yearly Subscription </li></ul><ul><li>4,000 – 7,999* $3.10 $74,400 $148,800 </li></ul><ul><li>Up to a 4 pg Insert** $3.42 $82,080 $164,160 </li></ul><ul><li>8,000 - 11,999* $2.95 $141,600 $283,200 </li></ul><ul><li>Up to a 4 pg Insert** $3.16 $151,680 $303,360 </li></ul><ul><li>*Sponsor Supplies Pre-printed Ad Inserts/ **Journal Watch Prints Ad Inserts </li></ul><ul><li>ADDITIONAL RELATED COSTS – Optional </li></ul><ul><li>“ Welcome” letter and envelope (1st issue only) </li></ul><ul><li>Cost of rental of physician names (if necessary) </li></ul><ul><li>Pricing for different quantities (available upon request) </li></ul>