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Web Reporting vs. Web Analysis

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Getting to understand that reporting on any metric at pure face value within a very limited context is unsound and should not be confused with actionable insight from analysis

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Web Reporting vs. Web Analysis

  1.  
  2. Web Reporting vs. Web Analysis Dennis R. Mortensen, COO IndexTools, Inc. [email_address] June 2007
  3. WE Consultants Vendors Practitioners Must understand that..
  4. reporting
  5. 93 ANY On metric at pure face value
  6. within a very limited context is unsound
  7. ..and should not be confused with analysis actionable insight from
  8. ? ..and the difference is Thank you
  9. tools Reporting ...is produced by
  10. people Analysis ...is done by
  11. organisations Processes ...are deployed by * diagram screenshot from webanalyticsdemystified inc.
  12. ? ..and the impact I understand
  13. the right tool the right people with processes + + Data Driven = organisation
  14. - strategic objectives To succeed you set: and - empower your analysts!
  15. ? .. but how do I tell That is all good
  16. Reporting ..does not require action – analysis without action is reporting!
  17. Reporting ..does not relate to benchmarking – analysis within your own data silo resembles reporting!
  18. Reporting ..is not a forward looking activity – analysis is rarely done from a retrospective viewpoint!
  19. Analysis ..and taking action creating insight is all about.. developing KPI’s
  20. Analysis ..do not be fooled by black box reporting analysis is knowing WHY it works better - NOT that a given test won
  21. Processes ..decision making cannot be ad-hoc
  22. Data driven organisation less about clickstream KPI’s more about customer centric KPI’s decisions are depersonalized
  23. ? .. and why should I care Conclusion
  24. Reporting wall ..one day you will hit it, seeing a investment and use disconnect between web analytics
  25. Prepare for ..and move toward the Data Driven Organisation Culture change.
  26. Want to know more? V isual R evenue.com/blog

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