Indentify increased organic search traffic opportunities in a  drooping tail   Dennis R. Mortensen, COO IndexTools, Inc. [...
in a SEO long tail concept Believing
Zipf's law one has to accept the facts of power-law distributions such as
make up half your organic search traffic make up the other half ..and many search phrases Concluding that a few search phr...
? .. where is the opportunity I knew that
predefined universe search phrases in a  Web Analytics platforms report on
(Long Tail) verify a power-law distribution leaving one with no opportunity to
..and even when verified manually most do not know what to look for
? .. so what do I do I understand
View Search Phrases Report 1
Export to Excel 2
Create a basic line chart 3
Convert to double-logarithmic scatter chart 4
Spot if there is a 5 drooping tail  tendency
? .. give me an example huh
(perfect distribution) Classic Long Tail
(optimization opportunity) Drooping Tail
? .. show me the money Conclusion
is left on the table When a drooping tail is spotted Money
missing traffic / revenue ..and the opportunity-loss can be calculated in X = missing visits $ =  X * value per visit
If ROI analysis warrants its – content should be added to support the long tail
Want to know more? V isual R evenue.com/blog http://visualrevenue.com/blog/2007/03/long-tail-and-how-to-calculate-missing....
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Identify increased organic search traffic opportunities in a drooping tail

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Believing in the long tail concept – a plethora of opportunities arise, such as the ability to spot a drooping tail.. and taking advantage of this phenomenon to increase organic search traffic.

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  • Description: Believing in the long tail concept – a plethora of opportunities arise, such as the ability to spot a drooping tail.. and taking advantage of this phenomenon to increase organic search traffic. Learn how to do this using a Web Analytics tool!
  • Identify increased organic search traffic opportunities in a drooping tail

    1. 1. Indentify increased organic search traffic opportunities in a drooping tail Dennis R. Mortensen, COO IndexTools, Inc. [email_address] November 2007
    2. 2. in a SEO long tail concept Believing
    3. 3. Zipf's law one has to accept the facts of power-law distributions such as
    4. 4. make up half your organic search traffic make up the other half ..and many search phrases Concluding that a few search phrases
    5. 5. ? .. where is the opportunity I knew that
    6. 6. predefined universe search phrases in a Web Analytics platforms report on
    7. 7. (Long Tail) verify a power-law distribution leaving one with no opportunity to
    8. 8. ..and even when verified manually most do not know what to look for
    9. 9. ? .. so what do I do I understand
    10. 10. View Search Phrases Report 1
    11. 11. Export to Excel 2
    12. 12. Create a basic line chart 3
    13. 13. Convert to double-logarithmic scatter chart 4
    14. 14. Spot if there is a 5 drooping tail tendency
    15. 15. ? .. give me an example huh
    16. 16. (perfect distribution) Classic Long Tail
    17. 17. (optimization opportunity) Drooping Tail
    18. 18. ? .. show me the money Conclusion
    19. 19. is left on the table When a drooping tail is spotted Money
    20. 20. missing traffic / revenue ..and the opportunity-loss can be calculated in X = missing visits $ = X * value per visit
    21. 21. If ROI analysis warrants its – content should be added to support the long tail
    22. 22. Want to know more? V isual R evenue.com/blog http://visualrevenue.com/blog/2007/03/long-tail-and-how-to-calculate-missing.html

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