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IA Konferenz 2016 - Ideation

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Ulrike Stemmer, Specialist Strategische Planung bei denkwerk, auf der IA Konferenz 2016 über Ideation

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IA Konferenz 2016 - Ideation

  1. 1. Berlin, 03.06.2016
  2. 2. Willkommen zurück! 2
  3. 3. AAAAAAND ACTION!
  4. 4. Was haben ein Stift, ein Schal und ein Telefon gemeinsam? 4
  5. 5. Analoge Gegenstände ins Netz bringen. 5
  6. 6. Wirkliche digitale Innovationen produzieren. 6
  7. 7. Das Kerngeschäft sinnvoll erweitern. 7
  8. 8. Das Briefing: Schaffe etwas völlig Neues, das jeder direkt versteht. 8
  9. 9. Ideation Workshop 9
  10. 10. Warum dieses Format? 10
  11. 11. Digitale Produkte liefern eine erweiterte Lösung zum Kerngeschäft. 11
  12. 12. Ohne konkretes Problem kein hilfreiches Produkt. 12
  13. 13. Innovative Produkte sind keine Award-Cases, sondern Alltagsgegenstände. 13
  14. 14. Produkte muss man anfassen können. 14
  15. 15. Wie setzen wir das Briefing um? 15
  16. 16. schnell und produktiv
  17. 17. team-und hierarchieübergreifend
  18. 18. aus Nutzerperspektive
  19. 19. agil
  20. 20. methodisch
  21. 21. Ideation Workshops sind adrenalingeladene, kollaborative Events, bei denen die schnelle und strukturierte Ideenproduktion im Mittelpunkt steht. Was ist ein Ideation Workshop?
  22. 22. Wie jetzt genau? 22
  23. 23. Foto Interview 23 Fragen statt nachdenken.
  24. 24. Foto Methoden 24 Inspiration suchen.
  25. 25. Foto Prototyping 25 Die Masse zählt.
  26. 26. Foto Prototyping 26 Einfach mal machen.
  27. 27. Foto Präsentation 27 Selektion durch Feedback.
  28. 28. Ergebnis 28
  29. 29. Foto Methoden 29
  30. 30. Foto Prototyping 30
  31. 31. Unsere Ergebnisse 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. Fragen?
  36. 36. Vielen Dank.

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