Usabilitylab
Since 2006 we have completed more
than 400 projects in user research,
testing, information architecture,
prot...
Our specialists have psychological, design,
engeneer education and a lot of experience in
researches, evaluating and proto...
Our Offices
Four offices
	 in two countries (Russia and Ukraine)
Four usability labs:
	 Moscow (two labs), St. Petersburg ...
What We Do
UX-Research Information
architecture
Trainings and
education
Business staff 	
interview
Branstorming
Focus grou...
Usability Labs
We conducted more than 500 usability tests in 2012.
Since 2007 we have already conducted thousands
sessions...
In 2007 Usabilitylab organized
a web community of usability
specialists of Russia and russian-
speaking countries.
Now it ...
Representation
And Partnership
Usabilitylab is the official representator and exlusive
distributor of products of Tobii Te...
Representation
And Partnership
Usabilitylab is also an official russian partner of
TechSmith and Noldus, the leaders of so...
Technologies We Use
Remote
testing
Project
management
Remote
card sorting Surveys
Test
recording
Prototyping
We Provide Usability
Usabilitylab organized
usability laboratories in 4 other
companies:
•	 Beeline
•	 Yandex
•	 Kazan Uni...
Recomendations
for next iteration
Prototypes
Scetches
Personasand
Scenarios
Projectstrategy
Full-cycle Project
1
2
3
4
5
B...
Social Activity
Our specialists take part in different local and international
conferences which are attended by speakers ...
Publicity
Every week we produce a 40-minutes webinar on
Livestream.com concerning different aspects of
usability, research...
* UX-research,
Informational
Architecture,
Prototyping
Traning
Usability testing
User research
Full-cycle
Expert review
Ou...
Geography Of Our
Clients
Geography Of Our
Clients
Our clients are located in different parts of the world.
We translate ou...
Inhouse Researches
We carry out non-commersial and scientific researches and take part in
international research projects....
Our Rates
Survey
6 500 $
User research
(interview of 15 respondets)
9 000 $
Usability Testing
(12 users) 7 500 $
Card sort...
Thank you!
Usabilitylab in English
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Usabilitylab in English

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Usabilitylab in English

  1. 1. Usabilitylab Since 2006 we have completed more than 400 projects in user research, testing, information architecture, prototyping and other methods of improving interfaces. It covers more than 50% of usability services market in Russia. In 2012 we’ve made up more than 100 projects for 70 clients and our staff grew almost twice.
  2. 2. Our specialists have psychological, design, engeneer education and a lot of experience in researches, evaluating and prototyping. All our specialsts have highter education, 10% of them have an academic degree. 29 Usability-Specialists (47 staff in total). Maria Chaikina Analyst-Researcher Anna Galakhova Interaction Designer Anatoly Kostin, Ph.D. Senior Consultant Dmitry Silaev Commercial Director Andrey Kolodensky Senior PM Alexandra Rozantseva Finance Manager Our team 16 Researchers 8 Interaction Designers 5 Senior Consultants 4 Top Managers 9 PM’s 5 Support Staff 10 20 30 40 50 Staff of Usabilitylab 2013 2012 20112006 18 36 47 1
  3. 3. Our Offices Four offices in two countries (Russia and Ukraine) Four usability labs: Moscow (two labs), St. Petersburg and Kiev Two labs with eye-trackers in Moscow and St. Petersburg Moscow PermSt. Petersburg Kiev
  4. 4. What We Do UX-Research Information architecture Trainings and education Business staff interview Branstorming Focus groups Interviews Surveys Web-analytics Contextual researches Diary studies Development of stucture and navigation Card-sorting Corporative trainings Internship at real projects What We Do Concept development Interaction Design Evaluation of interfaces Storyboarding Wireframing Detailed interface design Interactive prototyping Expert evaluations Usability-testings Eyetracking research A/B testings
  5. 5. Usability Labs We conducted more than 500 usability tests in 2012. Since 2007 we have already conducted thousands sessions of usability tests. We tested desctop, mobile, web interfaces and intefaces of special devices like cash-dispensers and information terminals and systems like IVRs. Our labs in Moscow and St. Petersburg have Tobii eye-trackers X120. Since 2012 we have a special mobile device eye-tracking stand.
  6. 6. In 2007 Usabilitylab organized a web community of usability specialists of Russia and russian- speaking countries. Now it unites over 2 thousand members. 43 50 58 62 2009 2010 2011 2012 Numberofspeakers World-known speakers at UXR 2007-2012 Bill Buxton, Microsoft Eric Reiss, FatDUX Group Peter Morville, Semantic Studios Lue Rosenfeld, Resenfeld Media Silvia Zimmerman UPA International Thyra Rauch, IBM User Experience Russia
  7. 7. Representation And Partnership Usabilitylab is the official representator and exlusive distributor of products of Tobii Technology in Russia since 2007. We started using psychophysiological methods even earlier. Usabilitylab and Institute of Psychology of the Russian Academy of Sciences developed a method of Phase Analysis of Psychophysiological Signals (PAPS) and applied it in usability testings. In 2012 we conducted series of usability tests for several Win8 applications before the system was oficially released. Our company is an official vendor of Microsoft in design services for Windows 8 since 2012.
  8. 8. Representation And Partnership Usabilitylab is also an official russian partner of TechSmith and Noldus, the leaders of software and hardware development for usability researches. We are the official partner of Yandex.Metric - the leading russian tool for web analytics, an analogue of Google Analytics. Our specialists are also officially sertified in Google Analytics and successfully condeuct projects in setting up and analyzing the data from the counters.
  9. 9. Technologies We Use Remote testing Project management Remote card sorting Surveys Test recording Prototyping
  10. 10. We Provide Usability Usabilitylab organized usability laboratories in 4 other companies: • Beeline • Yandex • Kazan University • St. Petersburg University, that are located in different cities. Beeline Lab; Yandex Lab (Moscow) St. Petersburg University Kazan University
  11. 11. Recomendations for next iteration Prototypes Scetches Personasand Scenarios Projectstrategy Full-cycle Project 1 2 3 4 5 Business interview Concept development Evaluation User research Prototyping We speak with all the business staff that is involved in project from analysts and managers to techincal support. We select a method due to the project conditions. It can be a quick metod like focus group or brainstorm or a long one like a series of interview or diary research. We produce two or three different scetches of future interface and select the best one on the brainstorm with the project team. We make expert reviews or usability tests of concept and interactive prototypes and remain the iterative evaluations of the ready product. We determine the key screens of the interface and produce the detalised interactive prototypes that allow to pass the scenarios.
  12. 12. Social Activity Our specialists take part in different local and international conferences which are attended by speakers from different business spheres. Since 2012 Usabilitylab is a member of Russian Association of Electronic Communications. Our founder Dmity Satin is counsellor in Ministry of Communications of RF since 2013. Several specialist of Usabilitylab are members of UPA, and Dmitry Satin is a Regional Director of UPA since 2012. Social Activity Usabilitylab is a member of Russian Association of Electronic Communications since 2013. This organisation unites the most influential companies of Russian IT.
  13. 13. Publicity Every week we produce a 40-minutes webinar on Livestream.com concerning different aspects of usability, researches, web-design and business. Dmitry Satin and other specialists produce a web- show ‘Human Factor’ that is held on SeoPult TV. In this show we help small e-commerce companies to improve their interfaces quickly and effectively.
  14. 14. * UX-research, Informational Architecture, Prototyping Traning Usability testing User research Full-cycle Expert review Our International Projects world-known cartoon developer
  15. 15. Geography Of Our Clients Geography Of Our Clients Our clients are located in different parts of the world. We translate our reports and other documents ourselves or use the services of transletors. Our partner is Step Forward Translation Interpretation Services. This agency has many years of experience in providing translation services (written, simultaneous and consecutive) from / into English, German, French, Spanish and Italian.
  16. 16. Inhouse Researches We carry out non-commersial and scientific researches and take part in international research projects. Since 2007 we’ve been conducting extensive research on user behavior on e-commerce web-sites as well as user’s overall trust to e-commerce. In 2012 Usabilitylab and 13 other countries took part in the cross- cultural eye-tracking research by IUTP. The date was collected in Institut of Software Ergonomics and Usability Zurich, Switzerland.
  17. 17. Our Rates Survey 6 500 $ User research (interview of 15 respondets) 9 000 $ Usability Testing (12 users) 7 500 $ Card sorting (with 12 users) 9 700 $ Concept development 12 000 $ Interaction design and detailed prototyping 22 000 $ Expert review of the interface 4 500 $ Focus group 7 500 $ The prices are average and can differ due to the concrete projects.
  18. 18. Thank you!

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