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Social Media Week: Como usar o Google Hangout para promover negócios e fazer networking

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Apresentação de Denis Zanini, apresentador do programa Social 175, no Social Media Week São Paulo 2015

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social Media Week: Como usar o Google Hangout para promover negócios e fazer networking

  1. 1. Como usar o Google Hangout para fazer network e promover seu negócio Denis Zanini
  2. 2. Muito prazer, eu sou…
  3. 3. Denis Zanini http://bit.ly/sitesquevendem
  4. 4. O que é o Google Hangout? Não esqueça de usar a hashtag #social175 nos seus posts ;-)
  5. 5. O que é o Google Hangout?
  6. 6. O que é o Google Hangout?
  7. 7. O que é o Google Hangout? É uma plataforma de videoconferência gratuita lançada em 2012, disponível para todos os usuários cadastrados com uma conta no Gmail ou no Google Plus. Para criar um hangout basta clicar na opção “iniciar um hangout” e convidar outros integrantes da sua lista de contatos. Podem participar da conferência até 10 pessoas simultaneamente. As videoconferências podem ser privadas ou transmitidas ao vivo, pelo Youtube e pelo Google Plus. Depois de finalizados, os hangouts ficam disponíveis para serem assistidos depois no Plus e no Youtube e podem ser embedados em sites, blogs e redes sociais.
  8. 8. Como surgiu o Social 175?
  9. 9. Como surgiu o Social 175?
  10. 10. Como surgiu o Social 175? Em 2012 um grupo de alunos do curso de Gerente de Mídias Sociais da Ecommerce School resolve usar uma novidade que o Google tinha acabado de lançar, o Google Hangout, para falar sobre internet, tecnologia, mídias sociais. A ideia era manter a turma unida, para conversar semanalmente sobre um assunto específico. Na primeira reunião, vários alunos participaram.
  11. 11. Como surgiu o Social 175?
  12. 12. Como surgiu o Social 175? Já na segunda, no meio de um feriado, só eu e o Sandro aparecemos. O tema era sobre Facebook. Lá pelas tantas, eis que surge na tela o Gustavo Santos, que havia nos dado aula sobre Facebook. Ficamos 1h50minutos conversando com o Gustavo sobre Facebook. Ao final, eu e o Sandro percebemos que aquele formato, estilo entrevista, poderia tornar o programa mais interessante.
  13. 13. Como surgiu o Social 175?
  14. 14. Como surgiu o Social 175? E assim fizemos. O primeiro entrevistado neste estilo foi o Marcelo Trevisan, que foi para falar sobre ebranding
  15. 15. Como surgiu o Social 175?
  16. 16. Quem já entrevistamos?
  17. 17. Quem já entrevistamos?
  18. 18. Quem já entrevistamos?
  19. 19. Quem já entrevistamos?
  20. 20. Quem já entrevistamos?
  21. 21. Quem já entrevistamos?
  22. 22. Quem já entrevistamos?
  23. 23. Quem já entrevistamos?
  24. 24. Quem já entrevistamos?
  25. 25. Quem já entrevistamos?
  26. 26. Quem já entrevistamos? Fazemos os convites pessoalmente (em feiras, congressos, palestras) ou por email. Os convites são ótimas maneiras de começar o network com profissionais e empresas que você quer se aproximar.
  27. 27. Próximo entrevistada
  28. 28. 10 passos para usar o Google Hangout para fazer network e negócios
  29. 29. Passo 1 – Escolha um tema e um modelo de programa Talk show, mesa redonda ou individual. Exemplos: Escritório de contabilidade → responder dúvidas dos internautas Professor de música → demonstração ao vivo de aulas Adega → entrevista com especialista em vinhos Loja de roupas → mesa redonda entre estilistas, blogueiras, consumidoras CAPRICHE NO NOME DO PROGRAMA!
  30. 30. Passo 2 – Defina uma periodicidade e horário
  31. 31. Passo 3 – Desenvolva uma pauta • Inclua nome do entrevistado ou participantes • mini-biografia, • tópicos importantes • e perguntas.
  32. 32. Passo 4 – Convide e agende as entrevistas
  33. 33. Passo 5 – Crie uma landing page
  34. 34. Passo 5 – Crie uma landing page
  35. 35. Passo 5 – Crie uma landing page
  36. 36. Passo 6 – Divulge o programa
  37. 37. Passo 6 – Divulge o programa
  38. 38. Passo 6 – Divulge o programa
  39. 39. Passo 7 – Envie emails
  40. 40. Passo 7 – Envie emails
  41. 41. Passo 8 – Estimule perguntas e likes
  42. 42. Passo 9 – Faça sorteios durante o programa
  43. 43. Passo 10 – Compartilhe o vídeo
  44. 44. Bônus 1 – Otimização
  45. 45. Bônus 1 – Otimização
  46. 46. Bônus 2 – Patrocínio
  47. 47. Bônus 2 – Patrocínio
  48. 48. Bônus 3 – Monetização
  49. 49. social175hangouts@gmail.com www.social175.com.br www.facebook.com/social175hangouts www.twitter.com/social175 Quer ser entrevistado?
  50. 50. http://bit.ly/sitesquevendem
  51. 51. MUITO OBRIGADO!! www.deniszanini.com.br deniszanini@deniszanini.com.br 11 975829079

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