Using Twitter for News

403 views

Published on

Using Twitter for News - 10 Tips for Better Engagement
Mark S. Luckie | @marksluckie | @TwitterforNews

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
403
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Using Twitter for News

  1. 1. Using Twitter for News 10 Tips for Better Engagement Mark S. Luckie / @marksluckie @TwitterforNewsWednesday, December 5, 12
  2. 2. There are many ways to use Twitter • Follow • Participate • Create Conversations • Amplify • CrowdsourceWednesday, December 5, 12
  3. 3. Tip #1: Don’t be an egg 3Wednesday, December 5, 12
  4. 4. Complete your Twitter bio Include your name, news organization and website 4Wednesday, December 5, 12
  5. 5. Tip #2: Tweet your beat 5Wednesday, December 5, 12
  6. 6. Tweet your beat For journalists who post a concentrated number of Tweets in a short time span, follower growth is 50% more than expected (1.5x). 6Wednesday, December 5, 12
  7. 7. Tweet your beat Use Twitter to share previous coverage or archival content 7Wednesday, December 5, 12
  8. 8. Tip #3: Use @Twitter handles 8Wednesday, December 5, 12
  9. 9. Twitter handle: @marksluckie @ symbol usernameWednesday, December 5, 12
  10. 10. Use @mentions and replies Instead of just posting Tweets that contain URLs, mix up the content of your Tweets. News organizations that tweet 20% fewer URLs and 100% more @mentions grow followers 17% more than expected. 10Wednesday, December 5, 12
  11. 11. @Cite your sources Including the Twitter handle of your sources in your Tweets increases follower growth and engagement. 11Wednesday, December 5, 12
  12. 12. Tip #4: Use good #hashtags 12Wednesday, December 5, 12
  13. 13. Twitter hashtag: #journchat # symbol keyword or phraseWednesday, December 5, 12
  14. 14. Use hashtags Hashtags can increase engagement almost 100% (2x) for journalists and 50% (1.5x) for news organizations. 14Wednesday, December 5, 12
  15. 15. Tip #5: Use $Cashtags 15Wednesday, December 5, 12
  16. 16. Use $Cashtags Cashtags work like hashtags: click on stock symbols and see related tweets 16Wednesday, December 5, 12
  17. 17. Tip #6: Create and search lists 17Wednesday, December 5, 12
  18. 18. Using Twitter lists Twitter lists can be used to follow a separate group of Twitter users 18Wednesday, December 5, 12
  19. 19. Using Twitter lists Twitter lists can be used to follow a separate group of Twitter users 19Wednesday, December 5, 12
  20. 20. Using Twitter lists You can find additional sources using Twitter lists 20Wednesday, December 5, 12
  21. 21. Using Twitter lists You can find additional sources using Twitter lists 21Wednesday, December 5, 12
  22. 22. Tip #7: Be a power searcher 22Wednesday, December 5, 12
  23. 23. Using Twitter search twitter.com/search 23Wednesday, December 5, 12
  24. 24. Twitter search: Top v. All twitter.com/search 24Wednesday, December 5, 12
  25. 25. Twitter search: Advance operators 25Wednesday, December 5, 12
  26. 26. Search for Tweets with photos filter:images Search for Tweets from verified users filter:verified Search for Tweets from a list [searchterm] list:username/listname Search for Tweets with links filter:links Search for Tweets near a location near:[CITYNAME or ZIPCODE] within:10mi 26Wednesday, December 5, 12
  27. 27. Tip #8: Be a Tweetdeck Ninja 27Wednesday, December 5, 12
  28. 28. Use Tweetdeck to filter conversations 28Wednesday, December 5, 12
  29. 29. Tip #9: Tweet photos and video 29Wednesday, December 5, 12
  30. 30. Twitter is more than just 140 characters Tweets with media receive 3 to 4 times more engagement 30Wednesday, December 5, 12
  31. 31. Tip #10: Don’t just listen, participate! 31Wednesday, December 5, 12
  32. 32. Share what you’re reading Journalists with above expected follower growth send 200% more retweets (3X) compared to journalists with below expected follower growth. 32Wednesday, December 5, 12
  33. 33. BONUS: Find your own voice 33Wednesday, December 5, 12
  34. 34. Additional Resources bit.ly/TwitterForNews @TwitterForNewsWednesday, December 5, 12

×