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Customer satisfaction and Organizational Culture

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The culture scores and customer satisfaction scores of auto dealerships were compared. The comparison shows a link between higher culture scores and higher customer satisfaction ratings. Customer Focus and Coordination & Integration were indexes that had the highest correlations with customer satisfaction scores

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Customer satisfaction and Organizational Culture

  1. 1. Customer Satisfaction <ul><li>Firms with higher culture scores have higher customer satisfaction ratings. </li></ul>All content and images Copyright © 2010 Denison Consulting, LLC. All Rights Reserved.

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