Does Shopper Media
Really Work?
Your customers seem to
think so.

Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
About This Study
FOCUS

METHODOLOGY

Does shopper media – ads in the
digital purchase path – really work?

Wakefield Resea...
Shoppers want
to hear from
brands while
shopping.
CONSUMERS ARE

AS WELL AS

20%

21%

more likely to interact
with an ad on a site.

more likely to purchase a
product base...
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
“With consumers increasingly
doing pre-purchase research
online and with mobile
devices, it’s critical for
advertisers to ...
Ads are more relevant to
shoppers on related retail
sites than on news sites
across most verticals.

Confidential and Prop...
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
Consumers are
21% more likely
to purchase
based on an ad
seen on a retail
site.
Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
Shopper media gives
marketers a greater
opportunity to sway an
active shopper during
the decision journey.

Confidential a...
Take action.
ADVERTISERS

PUBLISHERS

Place your ads where shoppers
are most inclined to research,
click, and buy: On reta...
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Does Shopper Media Really Work? We asked 2,000 customers to find out.

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We asked 2,000 shopper which ads were most effective. Read this to find out what they said...

New custom research brought to you by Wakefield and Bazaarvoice Media. www.bazaarvoice.com/media

Published in: Marketing, Business, Technology
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Does Shopper Media Really Work? We asked 2,000 customers to find out.

  1. 1. Does Shopper Media Really Work? Your customers seem to think so. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
  2. 2. About This Study FOCUS METHODOLOGY Does shopper media – ads in the digital purchase path – really work? Wakefield Research surveyed 2,000 adults ages 18+ in September 2013. We worked with Wakefield Research to test the relevance & effectiveness of brand ads on related retail sites versus those on news sites. The results of the monadic survey yield a 95% confidence level, and are accurate +/- 3.1%. mediainfo@bazaarvoice.com www.bazaarvoice.com/media Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
  3. 3. Shoppers want to hear from brands while shopping.
  4. 4. CONSUMERS ARE AS WELL AS 20% 21% more likely to interact with an ad on a site. more likely to purchase a product based on an ad seen on a retail site. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
  5. 5. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
  6. 6. “With consumers increasingly doing pre-purchase research online and with mobile devices, it’s critical for advertisers to be present at key points of research and transaction.” -- JON ANSELMO, EVP, MANAGING DIRECTOR DIGITAL INNOVATION, MEDIAVEST Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
  7. 7. Ads are more relevant to shoppers on related retail sites than on news sites across most verticals. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
  8. 8. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
  9. 9. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
  10. 10. Consumers are 21% more likely to purchase based on an ad seen on a retail site.
  11. 11. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
  12. 12. Shopper media gives marketers a greater opportunity to sway an active shopper during the decision journey. Confidential and Proprietary. © 2013 Bazaarvoice, Inc.
  13. 13. Take action. ADVERTISERS PUBLISHERS Place your ads where shoppers are most inclined to research, click, and buy: On retail sites. Monetize your retail site traffic by hosting brand ads. Contact Bazaarvoice Media to learn how to gain access to the largest network of retail sites. Contact Bazaarvoice Media to learn how to turn 100% ofyour retail site traffic into additional revenue. mediainfo@bazaarvoice.com www.bazaarvoice.com/media Confidential and Proprietary. © 2013 Bazaarvoice, Inc.

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