Guide to Digital Sales Agencies & Networks    – Australian Market – April 2012                                            ...
Guide to Automated Media Trading Platforms - Australian Market – April 2012Digital Trading Platforms – Exchanges: DSP’s, S...
MediaScope offers a growing range of directory & tailored services for advertising buyers & sellers....  Revenue & Adverti...
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MediaScope - Guide to Digital Ad Sales Agencies, Networks & Exchanges - April 2012

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April 2012 updated Guide to Digital Advertising Sales Agencies, Networks & Exchanges in the Australian market. This guide will continue to evolve in line with the fast changing digital media trading landscape.

Published in: Business, News & Politics
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MediaScope - Guide to Digital Ad Sales Agencies, Networks & Exchanges - April 2012

  1. 1. Guide to Digital Sales Agencies & Networks – Australian Market – April 2012 SearchDigital Sales Representation Performance/Lead Gen Vertical NetworksAgencies & Networks Networks Affiliate Email Engagement Network Mobile Networks Video Networks
  2. 2. Guide to Automated Media Trading Platforms - Australian Market – April 2012Digital Trading Platforms – Exchanges: DSP’s, SSP’s, RTB’s, DMP’s, Private Exchanges &Agency Trading DesksAdvertising Bartering Services We partly rely on industry feedback to keep this guide up to date. If you have any comments please get in touch – denise@mediascope.com.au
  3. 3. MediaScope offers a growing range of directory & tailored services for advertising buyers & sellers.... Revenue & Advertising Business Profiles - Sales Consulting – promote your business in Q&A Media Planning – tailored strategies & tactics to format within mUmbrella, B&T, identify & qualify advertising maximise your advertising Digital Ministry, Marketing channels reaching deep niche revenue Magazine, Anthill & MediaScope audiences tailored to your specific brief and objectives Advertisers Newsletter –develop a communications plan withyour current & potential advertisers Undercover Advertiser – do you really know how your ad sales team or sales agency deals with your Ad Buying & Selling advertisers? Let us find out Templates – streamline your media briefing, ad sales processes, Competitive Analysis user surveys & more MediaScope Advertising Do you have a clear understanding of Directory – your competitive market? Your Media Kit Check-Up – are Reach beyond mainstream through advertisers will you communicating your Australia’s most comprehensive advertising sales proposition resource of niche, alternative and Media Market Overviews – to ad buyers with confidence? emerging advertising options – over stay up to date with our fast 3,000 directory listings within multiple changing media landscape Advertising Centre – media channels, audience genres, through un-biased media market for buyers & sellers: - venues & geo-locations presentation for you, your team resources, guides, profiles, and your clients practical tips, news & views. Regular newsletter See MediaScope – www.mediascope.com.au - for further details

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