Open coffee sligo social media


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Open coffee sligo social media

  1. 1. Aoife Porter<br />Open Coffee Sligo<br />Social Media – Tangible Benefits<br />June 4th, 2010<br />hashtag = #ocsligo<br />Wif-fi Access: media_room<br />Password: mediar00m<br />
  2. 2. What’s the plan?<br />Social Media in Ireland<br />Social Media in Sligo – Case Studies<br />Simple Tools to and make it easy<br />Geo-marketing – what is it? <br />Intro to Foursquare<br />How should it be measured – ROI?<br />
  3. 3. Social Media in Ireland<br />Facebook Ireland Stats: <br />1.58m monthly active Irish FB users <br />Over 467k users access FB on mobile <br /> in Ireland.<br />(From Facebook Ireland, April 2010)<br />LinkedIn:<br />150,000 unique Irish LinkedIn accounts (From Adplanner)<br />Twitter<br />Irish Twitter Users: 150,000 (From Barry Hand)<br />FourSquare:<br />January 2010: 3,000 Irish FourSquare users (From Niall Fagan at<br />Irish Smartphone Users:<br />Vodafone had 40,000 iPhone users on the network two weeks after launch in March<br /> (Jan 1-Apr 13th stats)<br />Visitors: 5,197,049 <br />Visits: 13,763,871 <br />(Stats as of April 13th, from Darragh Doyle at<br />
  4. 4. Local Case Studies<br />
  5. 5. Local Case Studies<br />Kate’s Kitchen Sligo<br />Updates from the shop<br />Daily menu – e.g. soup, or seasonal fruit / veg<br />Pictures, recommendations, links, articles<br />Active Facebook page linked to Twitter<br />Over 780 fans: 373 from Dublin, 247 from Sligo<br />
  6. 6. Local Case Studies<br />Sligo Events<br />Blog set up to promote what’s on locally<br />Twitter: 1050 followers on twitter<br />Facebook:1080 fans; 462 Dublin, 290 Sligo<br />Does it work? <br />
  7. 7. Local Case Studies<br />
  8. 8. Local Case Studies<br />
  9. 9. Social Media in the NW<br />Good examples:<br />Perfect Pints<br />Legginit<br />Ignite the West<br />Turf ‘n Surf<br />Voya<br />Hargadons<br />Café Fleur<br />Lots of others!<br />
  10. 10. It’s all about relationships!<br />
  11. 11. Useful Tools to Save You Time<br />How to manage your social media channels:<br />Hootsuite<br />TweetDeck<br />Google Alerts to monitor your brand / industry / competitors<br />Google Reader to set-up RSS feeds of Twitter, news, subscriptions<br />Google Analytics: Track conversions, traffic from social media sites<br />Facebook Local Advertising<br />
  12. 12. “However beautiful the strategy, you should occasionally look at the results”– Winston Churchill<br />
  13. 13. Geo Marketing<br />Anew way of marketing a business and its website through web searches, mobile searches and social media<br />One reason for this development is the advancement in Search Engine Optimisation<br />Relevant search results to location<br />Much easier to target potential customers if you know their location, or they know yours <br />
  14. 14. Foursquare<br />“People use foursquare to "check-in", which is a way of telling us your whereabouts.<br />When you check-in someplace, we'll tell your friends where they can find you and recommend places to go & things to do nearby.<br />People check-in at all kind of places - cafes, bars, restaurants, parks, homes, offices”<br />
  15. 15. Foursquare Example: Kate’s Kitchen<br />A specialty food store selling luxury, organic and local produce<br />Now on Foursquare: <br /><br />
  16. 16. Foursquare Example: Kate’s Kitchen<br />
  17. 17. Explore Chicago<br />77 unique neighborhoods, 552 parks, and 7,300 restaurants all add up to countless Chicago check-ins on Foursquare<br />
  18. 18. Social Media KPI’s<br />Amount of followers/fans<br />Comments or replies<br />Feedback<br />Sharing <br />Uploads <br />Views<br />How do we measure it at the till?<br />
  19. 19. What do you think?<br />What are you doing about social media?<br />Which are your pet hates?<br />How do you think Sligo can work together as a community to use social media for everybody’s advantage?<br />