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How to use Facebook for your Small Business

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  1. 1. FACEBOOK. “Why you and your business should be there!” By Denise Welch, President NewMediaID.Com 760-341-3438 [email_address]
  2. 3. What is Facebook? <ul><li>Facebook is a social utility that connects you with the people around you. </li></ul><ul><li>An online network users join that are organized by city, workplace, school, and region to connect and interact with other people. </li></ul><ul><li>Users can also add friends and send them messages, and update their personal profiles to notify their friends about themselves. </li></ul><ul><li>But what about business? </li></ul>
  3. 5. Create a Strategy on how to use Facebook for business <ul><li>The number-one reason that people flounder in social networking is that they don’t have a strategy. </li></ul><ul><li>Some Facebook users add anyone and everyone as their friend on the site and they quickly get overwhelmed. </li></ul><ul><li>Carefully choose key influencers in your industry and choose your activities strategically. </li></ul>
  4. 7. Newsfeed related to your Strategy <ul><li>You can appear in the “feed” of information that reaches your friends in the network by posting photos, videos and comments, and importing your blog posts. This creates a fast-spreading “viral” networking effect and effectively builds your brand. </li></ul>
  5. 9. Buying ads for your business <ul><li>Facebook ads appear in the margins of other users’ profile pages. </li></ul><ul><li>The ads work like Google Adwords and they can convey a precisely targeted message. </li></ul><ul><li>People click on these ads when they’re on their own profile page and the ads are tremendously effective for raising brand awareness </li></ul>
  6. 12. Viral Visibility for your Events <ul><li>When someone RSVPs for your event, that person’s friends can see that they responded and the friends become interested in your event too. </li></ul>
  7. 14. Fan Pages for You & Your Business <ul><li>Keep your personal and business contacts separate on Facebook. </li></ul><ul><li>You can only have one account in your name, but you can have an unlimited amount of “pages” on Facebook for your business or group. </li></ul>
  8. 16. No Hard Selling on Facebook <ul><li>There’s a saying about social networks: “When the marketers move in, the members move out.” </li></ul><ul><li>Be a member, not a marketer. </li></ul>
  9. 18. Resources <ul><li>http://www.hubspot.com/archive/facebook-for-business/ </li></ul>

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