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desirecode

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'1'. .- _, ;  r
careful   ‘

responsible protect

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/ ll/ ll/ €»$£K«| A.¢¢4£ >. 

future planned

re...
thrill exciting

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SALE

  
      

ITALIAN STYLE
£24 per month K
was 21,779 . ""“= -~ 3-» 7 — 3.-My "‘ , 

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...
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with other things too

 

 

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Most healthy lifestyle
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Tau“ & Couneifiom

[3 20 years notice required
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I'll start
saving more
soon

   
   

I probably
could have
saved more

   
   

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chocolate 
lazy sofa night

shopping trip  0
take away  
cigarette  . 

Part)’

   
  
 
 
   

Dam

sustainable future
lo...
People prefer things they can have now
over things they can have in the future

'  “I” -.  -"I 
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Desire Code - Short Term

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Desire Code - Short Term

  1. 1. desirecode dt. ‘Sig(Hf‘lg 5CFViC€'S people want
  2. 2. '1'. .- _, ; r careful ‘ responsible protect , boring risk averse ' / ll/ ll/ €»$£K«| A.¢¢4£ >. future planned return ard work | ong—terr/ ggterest Investment behaviour ‘ 1/ Q3
  3. 3. thrill exciting ‘ ‘ . _ Sh0l"t‘tel"l’l’l rewarding I, ‘-V ’ 2e.35§. I./ "' H « ‘ L here—and-now I‘ 1’ fun enjoyable great memorable spontaneous Experience behaviour
  4. 4. desire<: :v? i:'; :=. SALE ITALIAN STYLE £24 per month K was 21,779 . ""“= -~ 3-» 7 — 3.-My "‘ , NOW £864 r‘)Vu . ‘ 5 1-‘ «. — I K, , g V We are hardwired to like to buy-now-pay-later
  5. 5. We ’buy—now—pay—later' with other things too desirer; 51*}
  6. 6. ‘ "431:-= .;. “*. :‘i , _ r _. . 2'“-«vi d esi rec o e Most healthy lifestyle services promote their ‘product’ like a savings account
  7. 7. desirecode Tau“ & Couneifiom [3 20 years notice required El regular PaY"” requlred El return not guaranteed But if these were real financial products, we wouldn't go near them!
  8. 8. desirec: O :11’ 553 And we all p . . have one of I ‘ these! @ 3.1Illr: ;: iuol iii‘
  9. 9. * _ W " I desirecoble If 7'. .f‘9.» ‘I : ‘ _ Ii. _a». ¥YEt—~—~—- * -— Imagine the road where you live is closed for 4 days. ..
  10. 10. desirecode I'll start saving more soon I probably could have saved more I'll never be as old as grandad
  11. 11. chocolate lazy sofa night shopping trip 0 take away cigarette . Part)’ Dam sustainable future long term good health healthy finance
  12. 12. People prefer things they can have now over things they can have in the future ' “I” -. -"I » I r

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