Web page marketing


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Web page marketing

  1. 1. Web Page Marketing: What is a long Tail Keyword? 1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  2. 2. Web Page Marketing Web Page Marketing: What is a long Tail Keyword?Web page marketing is huge now on the internet. Logical with over 80% of the population searching forservice providers online and 49% of the UK public shopping consistently using Google and Yahoo.Long tail is a big buzzword in marketing these days. The term “Long Tail” was initially coined in 2004 byChris Anderson in an article in wired magazine. The term was initially used to describe the nichebusiness strategy that is used by companies like Amazon.Marketers are now using the term to describe the phenomenon that “long tail keywords” could get moretraffic combined than the broader, more general keywords. For example, let’s say the keyword “dogtraining” gets approximately 2,420 searches per day.Then you start looking at the long-tail keyword phrases for that niche – dog training collars, dog housetraining, dog training careers, and so on. When you add up all of the long-tail keywords, which are easierto dominate in the Google SERPs (Search Engine Results Pages), it equals more traffic than if you simplywent after Dog Training.If you have 10,000,000 websites competing for the term “dog training,” but only 361,000 competing for“dog training DVD,” then you have a far greater chance of reaching the first page than you would if youwere competing against 10 million pages. This is where intelligent ,marketers take their web pagemarketing to the next level. 2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  3. 3. Being ranked number one for a broad term like “mp3” would probably take a truly exceptional SEOexpert many months of very hard work and a very large budget for buying backlinks to accomplish.Ranking for a term like “1970s rock mp3s” might be much easier – because it’s a long tail. If the termgets 50 searches per day, and you rank number three, then you might get 20 or 30 hits to your websiteper day.If you rank number 30,714 for the term “mp3,” you won’t get any traffic from that at all. Finding goodlong tail keywords is very important, because you need those long tail phrases to bring in traffic.While some marketers shun long-tail keywords, believing they have to rank well for the prime keywordphrases, others are using it to reach a demographic that has money in hand. Would you rather get trafficfrom people searching the word “golf” or from someone who types this into Google: “Taylor MadeR580XD Titanium Driver?”The person who gets more specific with their searches is usually someone who’s ready to buy – someonewho knows what they want. The person typing in golf may want to know its history for a project, mightwant to take a golf vacation, or could be interested in attending a local tournament. That won’t do youany good if your site sells golf clubs, but the long tail phrase will cater to that crowd.Pick your keywords and phrases carefully. Separate your broad, generic terms from your long-tail phrasesso that you can monitor your Google SERP (search Engine Ranking Positions and see how your keywordlist is performing for you.Web page marketing in a specific way like this will bring huge results for you and your business.To You and Your Online SuccessDenise and Sharon 3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  4. 4. About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provide a range of services:  Marketing and Sales Strategy  Product Launch Planning and implementation  Copywriting  Sales letter creation  Lead Generation Website  Affordable Websites  SEO  Social Media MarketingTo find out more either email us or call us at the numbers belowEmail: support[at]fasttrackyoursales[dot]co.ukTel: 08452570073 4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk