Top search engine placement is it worth the effort

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Top search engine placement is it worth the effort

  1. 1. Top Search Engine Placement is it Worth the Effort?1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  2. 2. Top Search Engine Placement Top Search Engine Placement is it Worth the Effort?Top Search Engine Placement is what most online businesses strive for. I know it is really logical so, whywrite about it?Well sometimes it is a good thing to look at the impact Search engine optimization can make in andon your business. This is so relevant when you are considering where to invest your hard earnedresources and marketing budget.In honesty if you are not going to strive for a top ten placement don’t bother!This is where the money and traffic actually is.The true facts are that the lion’s share of clicks ends up in the first few positions on page one of Google.In fact position one claim over 40% of clicks.The general rule of thumb is the number 1 ranked site (not sponsored) gets a certain percentagefollowed by all the others. The figures are below;1. Ranked 42% of Clicks2. Ranked 12% “3. Ranked 8% “4. And so onSo why bother? Well with in excess of 100 billion searches each month on Google, and rising imagineputting yourself in the flow of this? 2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  3. 3. Using a novel example…………..Skateboards. My great nephew has gone through the Wigan athletic stage(if you have listened to one of our webinars on upselling you will catch my meaning!)….. and has becomea teenager overnight! …….hence….Skateboards.I know it might seem a strange subject yet, in the UK this term is searched for 110,000 times a month.Now if you have a top search engine placement for this keyword term you could be looking at well over46,000 clicks on your site at our 42% rate.Let’s say you are selling a skateboard? at £100 and your profit is £50 (I know you would probably have asupplier in China so your profit might be way higher! ………….just stay with me)So of the 46000 clicks let’s say you convert at 5% as this is a physical product ( often conversion can beeven higher ) That is 2300 sales x £50 profit. So potentially an income in excess of £155, 000 for amonth.Now it looks worth investing in achieving a top search engine placement. This is why savvy businessowners spend a lot on search engine optimization. A company like this might invest as much as £15-20,000 a month on SEO and still be in totally in profit.Top search engine placement is worth investing in with the growth of internet sales predicted toaccelerate again in 2011.OK maybe your business does not make 155k a month. What if it was £15,000 it would still be worthspending £1500?Where else can you say I will give you £1500 and you can give me £15,000??When you are planning your strategy and budget next year please factor this in and this could be thedifference that makes the difference for you and your business.To You and Your online successDenise and Sharon 3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk
  4. 4. About Fast Track Your SalesWe are a web marketing company based in the UK we help our clients get more salesleads.We provide a range of services:  Marketing and Sales Strategy  Product Launch Planning and implementation  Copywriting  Sales letter creation  Lead Generation Website  Affordable Websites  SEO  Social Media MarketingTo find out more either email us or call us at the numbers belowEmail: support[at]fasttrackyoursales[dot]co.ukTel: 08452570073 4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

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