Top dj's Onder De Loep - Final Report

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Top dj's Onder De Loep - Final Report

  1. 1. Top  DJ’s   Onder  De  Loep Armin  van  Buuren,   Tiesto,  David  Gue4a, Chuckie,  Ferry  Corsten “Een  Online  Inzicht”(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  2. 2. Even voorstellen ..... Denis Doeland Management, Consultancy & Advies P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com L: linkedin.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  3. 3. Infograph Armin van Buuren (-90 days) Keywords used ‘armin van buuren’ ‘arminvanbuuren’(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  4. 4. Infograph David Guetta (-90 days) Keywords used ‘david guetta’ ‘davidguetta’(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  5. 5. Infograph Tiesto (-45 days) Keywords used ‘tiesto’ ‘dj tiesto’ ‘officialtiesto’(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  6. 6. Infograph Ferry Corsten (-90 days) Keywords used ‘ferry corsten’ ‘ferrycorsten’(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  7. 7. Infograph DJ Chuckie (-90 days) Keywords used ‘djchuckie’ ‘dj chuckie’(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  8. 8. Infograph Facebook Friends Chart of Top DJ’s 4th of April 2011 (-90 days) Armin van Buuren, Tiesto, David Guetta, Ferry Corsten, Dj Chuckie(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  9. 9. Infograph Twitter Followers Chart of Top DJ’s 4th of April 2011 (-90 days) Armin van Buuren, Tiesto, David Guetta, Ferry Corsten, Dj Chuckie(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  10. 10. Infograph YouTube Video & Channel Views of Top DJ’s - 5th of April 2011 (-90 days) Armin van Buuren, Tiesto, David Guetta, Ferry Corsten, Dj Chuckie Top  20  -­‐  most  viewed  videos(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  11. 11. Influence Chart of Top DJ’s Armin van Buuren, Tiesto, David Guetta, Dj Chuckie, Ferry Corsten(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  12. 12. Infograph Web Analytics - Top DJ’s part I | 13th of April 2011 (-90 days) Armin van Buuren, Tiesto, David Guetta, Dj Chuckie, Ferry Corsten(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  13. 13. Infograph Web Analytics - Top DJ’s part II | 13th of April 2011 (-90 days) Armin van Buuren, Tiesto, David Guetta, Dj Chuckie, Ferry Corsten(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  14. 14. Chart Social Analytics - Top DJ’s (-90 days) Armin van Buuren, Tiesto, David Guetta, Dj Chuckie, Ferry Corsten DJ Twi?er Facebook YouTube Klout SenHment MenHons Views David  Gue?a 1 1 1 3 3 1 2 Armin  van  Buuren 2 2 3 2 1 3 3 Tiesto 3 3 2 1 4 2 1 Ferry  Corsten 4 4 4 5 2 4 5 Chuckie 5 5 5 4 5 5 4(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  15. 15. Chart Web Analytics - Top DJ’s (-90 days) Armin van Buuren, Tiesto, David Guetta, Dj Chuckie, Ferry Corsten DJ Traffic Bereik Paginas Paginas  per  user %  Zoekmachines %  Bounce Tijd  op  site David  Gue?a 1 1 3 4 2 1 2 Armin  van  Buuren 2 2 2 3 1 3 4 Tiesto 3 3 1 1 3 2 3 Ferry  Corsten 4 4 4 2 4 4 1 Chuckie 5 5 5 5 5 5 5(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  16. 16. Conclusie ... • Alle  DJ’s  hebben  al  ‘astronomische’  volumes • Alle  DJ’s  zijn  nog  steeds  groeiende • Grootste  netwerk  niet  per  defini:e  het  meest  kwalitaHeve • Over  het  algemeen  hebben  alle  DJ’s  geen  totale  online  strategie  waarbij  het  eigen   domein  naadloos  verweven  is  met  sociale  of  derden  domeinen   • Over  het  algemeen  hebben  alle  DJ’s  geen  universele  zoekmachine  strategie • Release  van  content  is  veelal  ‘push’  gericht  -­‐  weinig  tot  geen  dialoog • Gevoerde  Content-­‐  en  Release-­‐  strategie:  voor  alle  DJ’s  niet  consistent  en  te  smal(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com
  17. 17. Er is altijd iets dat iemand wil weten ...(c) 2011 - DDMCA - All Rights Reserved - contact: denis.doeland@ddmca.com

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