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Bread and butter Denim Trends - Fall 2011 and S/S 12

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This is a cool denim trend report from Bread and Butter .

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Bread and butter Denim Trends - Fall 2011 and S/S 12

  1. 1. Denimsandjeans.com<br />
  2. 2. Bread and Butter July 2011Trend Report on “Denim”<br />A report byStylesight– Leaders in Trend Reporting Worldwide <br />
  3. 3. CHEAT SHEET<br />
  4. 4. 50s Leisure<br />A new feeling has emerged for S/S 12,<br />as 50s vacation wear drives new items,<br />fits and styling. <br />The Hawaiian short sleeve shirt in<br />chambray, higher-waisted 501 fits in rigid indigo and clean vacation shorts.<br />
  5. 5. Maritime<br />The macro trend that’s dominated denim for the past few seasons is morphing— workwearlooks move to the dockyard for an update Royal blue indigo and ecru color palettes, wide-leg pants and Naval military detailing update traditional worker styling.<br />
  6. 6. Tokyo Prairie<br />Prairie themes continue to effect Women’s denim, with long-line, Tokyo inspired silhouettes moving the trend forward Full- length skirts and long-line culottes emerge for S/S 12<br />
  7. 7. Cool Items<br />
  8. 8. Grafter Shirt<br />The railroad jacket has saturated the Menʼs market, and new weights update the item for S/S 12.<br />
  9. 9. Grafter Shirt<br />8-11 oz weight denims and chambrays / Shirts with squared-off hems and large pockets / Shawl collars offer a maritime spin / Bright red-cast indigos are reminiscent of Chinese chore coats .<br />
  10. 10. Gang Jackets<br />Channel your inner rebel with these customized Westerns.<br />
  11. 11. Gang Jackets<br />Gang, rebel and biker-inspired / Studded back patches and felt appliqués / Skulls, monsters and horse heads / Torn-off back patches reveal dark indigo beneath.<br />
  12. 12. Lightweight Leisure Pants<br />The looser, casual pant continues to trend for both guys and girls.<br />
  13. 13. Lightweight Leisure Pants<br />Lightweight fabrications like TENCEL® mixes and jersey denims / Strong active direction with elasticized waistbands and hems / Loose and relaxed cargo styling / Dropped or elongated flies and seats / Roomy through<br />hips with tapered hems<br />
  14. 14. Maritime Jackets<br />New denim styling re-invents the jacket for S/S 12.<br />
  15. 15. Maritime Jackets<br />Lightweight denims and chambrays / Coated and water-proof surfaces / Longer jackets with drawstring waists / <br />Half- placket popover tops / Nautical detailing such as lace-up necks and contrast white drawstrings / Saturated deep and bright indigos.<br />
  16. 16. Flared Sailor Pant<br />The flare gets a nautical makeover, taking it into Summer 2012.<br />Wide-leg flares in saturated indigos / Sailor pant-inspired stitch-down front pockets / Clean or glossy finishes /<br />Slash trouser pockets and tie-waist details<br />
  17. 17. Guys Smart N Loose !<br />Lightweight denims and chambrays / Coated and water-proof surfaces / Longer jackets with drawstring waists / <br />Half- placket popover tops / Nautical detailing such as lace-up necks and contrast white drawstrings / Saturated deep and bright indigos.<br />
  18. 18. Prepster Short<br />Guy’s shorts smarten up with refined, mid-thigh inseams and trouser styling.<br />
  19. 19. Prepster Short<br />Lightweight and relaxed Summer item / Straight cut and worn neat on the hips / Stitch-through front pockets or trouser slashes / Satorialist, tab-front fly / The selvedge chambray trouser-short is a key item for S/S 12.<br />
  20. 20. Styling<br />
  21. 21. Naval Styling<br />Naval influences drive the workwear trend forward for next Summer.<br />Key items include the sailor pant with stitch-through front pockets and the double breasted peacoat / Fisherman<br />And..<br />
  22. 22. Sartorial Worker<br />Button-down collars and bow ties / The railroad jacket is given a tailored update / 40s Land Girl references /<br />Fitted chore coats / Neckerchiefs complete this 40s look.<br />
  23. 23. Sartorial Worker<br />The workwear trend continues, but new tailored styling updates this classic jeanswear theme.<br />
  24. 24. Tokyo Prairie<br />The prairie trend drives new, long silhouettes into the Women’s market. <br />
  25. 25. Tokyo Prairie<br />The full-length prairie skirt emerges as a new item / Exposed button flies and slash or patch pockets / Full, A-line<br />culotte shapes / Draped dresses with prairie styling / Zip-front skirts at Tiger of Sweden are a modern take .<br />
  26. 26. Naval Styling<br />contd… <br />sailor, button-front details / Indigo and white color palette / Railroad or hickory stripes / Lace-up front openings / Anchor motifs on buttons and coin pockets.<br />
  27. 27. Azure Indigo<br />Royal blue has hit the saturation point for S/S 12.<br />
  28. 28. Azure Indigo<br />Fashion-forward shade is reminiscent of Chinese worker jackets / Glossy and raw in vibrant tones / Lightweight fabrics are key for this Summer fashion shade / Over-dyeing accentuates vibrancy / Yarn-dyed warps and weft.<br />
  29. 29. Fabric Trends<br />
  30. 30. Salt n Pepper Constructions<br />The return to durable worker fabrications leads to salt n pepper constructions.<br />
  31. 31. Salt n Pepper Constructions<br />Twisted threads include indigo and ecru, grey, brown and white / Marled and flecked effects / Salt nʼ pepper wefts for a more subtle texture reverse / Shirting weights / Rigid workwear looks / Traditional twisted yarn techniques for added strength..<br />
  32. 32. Indigo Pattern<br />Trending for a few seasons, railroad stripes are joined with dots and micro repeats for S/S 12.<br />
  33. 33. Indigo Pattern<br />Railroad, ticking and hickory stripes / Wabash spots and “Stifel” inspired prints / Modernized bandanna and<br />neckerchief prints in indigo and ecru / Multi-layered and colored stripes at Leviʼs Made and Crafted.<br />
  34. 34. Neppy Chambray<br />The overwhelming trend for chambray in the marketplace leads to textured fabric updates.<br />
  35. 35. Neppy Chambray<br />Slubby and neppy yarns offer rustic character to basic weaves / Sky-blue indigo shades / Basic chambray shirts<br />are re-invented / Quilted surfaces at Lee add to surface texture<br />
  36. 36. Print + Pattern<br />
  37. 37. Grain Stack Stamps<br />Classic rubber stamped workwear branding is joined by Americana slogans and updates.<br />
  38. 38. Grain Stack Stamps<br />Solid black on indigo or ecru / Branded symbols and logos / Nautical and workwear references / Destroyed and<br />worn finishes / Cornelli and chain stitches / Mechanic’s coverall looks<br />
  39. 39. Design Details<br />
  40. 40. Ladies Utility<br />Clean, minimal styling drives new Women’s tops and dresses.<br />
  41. 41. Ladies Utility<br />Simple scoop neck shapes and loose, relaxed silhouettes / Half-placket button-fronts / Popover styles in bleached-out lightweights / Drapey TENCEL® blends or ultra-lightweight denim / Clean and simple, utilitarian pockets<br />
  42. 42. Graphic Patch<br />Last seasonʼs patch-and-repair looks are stylized and re-worked for Summer 2012.<br />Multi-patched tonal indigos / Graphic and geometric placements / Clean seam detailing / Contrast pockets,<br />collars, internal linings and front plackets<br />
  43. 43. Graphic Patch<br />Last season’s patch-and-repair looks are stylized and re-worked for Summer 2012.<br />Multi-patched tonal indigos / Graphic and geometric placements / Clean seam detailing / Contrast pockets,<br />collars, internal linings and front plackets<br />
  44. 44. Wash + Color<br />
  45. 45. Clinical Ecru<br />Ecru takes prominence as the Summer shade of choice for denim.<br />
  46. 46. Clinical Ecru<br />Clinical lab coats and Western jackets look fresh in the color / Unrefined and unbleached cottons / New Summer<br />white alternative / Predominantly for Menswear<br />
  47. 47. Color Ranges<br />Recent color palettes are given a quirky update for next season.<br />
  48. 48. Color Ranges<br />Classic primary colors / Off-beat or muted tones / Burgundy and salmon hues both at Lee and Tiger of Sweden / Sun-bleached mustards, acid washed brown and burnt orange / Saturated hues..<br />
  49. 49. Special thanks to Stylesight for sharing this trend report from Bread and Butter .<br />
  50. 50. Denimsandjeans.com<br />Check out more FREE denim reports by clicking here<br />

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