Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Experience Design & Interactive Learning Systems

552 views

Published on

A peek into Experience Design scenarios from 2012-13, a presentation that i used to educate clients and companies about possibilities with experiential advertising and interactive systems. Some slides have been removed due to copyright issues with Demotic Studios proprietaries.

Published in: Design
  • Be the first to comment

  • Be the first to like this

Experience Design & Interactive Learning Systems

  1. 1. Experience Design & Interactive Learning Systems A peek into upcoming experience design scenarios Presented by : Himanshu Singh DEMOTIC STUDIOS helping interactions for people
  2. 2. Introduction Experience design is driven by consideration of the moments of engagement, or touch points, between people and brands, and the ideas, emotions, and memories that these moments create. Commercial experience design is also known as customer experience design, and brand experience. In the domain of marketing, it may be associated with experiential marketing. User Experience is quality of experience a has when interacting with a specific artifacts, such as a cup, toy, installations, products, integrated experiences such as a museum or an airport.
  3. 3. Research & process Persuasion Behaviour Visual design Usability Interaction Content
  4. 4. lifetoday
  5. 5. Brand Experience Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and has a psychological aspect too. Brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.
  6. 6. Engaging User to experience brand
  7. 7. BRAND EXPERIENCE PEOPLE ENGAGEMENT USER INTERACTION SOCIAL INTERACTIONS BRANDING and more..
  8. 8. Cause Awareness & User Engagement LEARNING PEOPLE ENGAGEMENT USER INTERACTION SOCIAL INTERACTIONS FUND GENERATION
  9. 9. Product Awareness & User Engagement MOBILE ENGAGEMENT USER ENGAGEMENT MEMORABLE EXPERIENCE PRODUCT AWARENESS BRANDING
  10. 10. Interactive learning & Awareness FUN LEARNING PEOPLE ENGAGEMENT MEMORABLE EXPERIENCE SOCIAL INTERACTIONS USABILITY
  11. 11. User Experience / Engagement, Social Awareness FUN LEARNING PEOPLE ENGAGEMENT MEMORABLE EXPERIENCE SOCIAL INTERACTIONS USABILITY
  12. 12. Thank You Experience Design & Interactive Learning Systems Himanshu Singh Demotic Studios himanshu@demoticstudios.com Copyright © 2012, DEMOTIC STUDIOS. Some rights reserved

×