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Developing your Personal Brand
through Blogging
             Mike Demler




               © Mike Demler
Developing your Personal Brand through
Blogging
Agenda
• Why do I need a personal brand?
• Why use a blog versus a website...
Why do I need a personal brand?

                       • quot;One of the first things
                         someone sh...
Why use a blog versus a website?

             Blogs                                 Websites
•                           ...
Blogs versus websites

   • Blogs provide instantaneous publishing
   • RSS – real simple syndication
   • RSS “feeds” pus...
Click on the   to subscribe




               © Mike Demler
MyYahoo homepage with RSS feeds




                © Mike Demler
iGoogle homepage with RSS feeds




                 © Mike Demler
Things to consider before you start a blog

• Do you like to write?
• Assess your written communication skills.
   – You a...
How can you create a blog?




                 © Mike Demler
How can you create a blog?




                 © Mike Demler
If I build it will they come?
- 10 ways to attract subscribers to your blog.

1. Pick a subject area and stick to it.
  – ...
If I build it will they come?
 - 10 ways to attract subscribers to your blog.

2. Inform, share expertise, and opinions.
 ...
If I build it will they come?
 - 10 ways to attract subscribers to your blog.
3. Proactively seek out others interested in...
If I build it will they come?
 - 10 ways to attract subscribers to your blog

4. Tie-in to conferences where the topic is ...
If I build it will they come?
 - 10 ways to attract subscribers to your blog

5. Search for universities, researchers, pro...
If I build it will they come?
 - 10 ways to attract subscribers to your blog

6. Subscribe to other blogs.
  –   Leave com...
If I build it will they come?
 - 10 ways to attract subscribers to your blog

7. The blog is your voice, use it… to commun...
If I build it will they come?
 - 10 ways to attract subscribers to your blog

9. Many people are still new to blogs, show ...
If I build it will they come?
 - 10 ways to attract subscribers to your blog

10. Feedburner and ShareThis tools
  –   fee...
Taking it further, and some other references
• Tips from a fellow blogger (http://www.skmurphy.com/blog/)
   – I would enc...
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If I build it will they come?
- 10 ways to attract subscribers to your blog

5. Search for universities, researchers, professional
organizations interested in your topic.
– Professors and grad students love the attention from
someone in industry.
– They will tell others… viral marketing!




© Mike Demler

Published in: Career

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