Demi CMC Super Size Me

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Demi CMC Super Size Me

  1. 1. COHESIVE MARKETING SUPER SIZE ME CAMPAIGN
  2. 2. SUPER SIZE ME POSTER • The poster to the left is part of the Super Size Me campaign to gain an audience to the documentary. • As you can see Morgan Spurlock, is in Medium Close Up center of the page which immediately catches attention. He has a bulk of chips coming out of his mouth, this connotes that he cannot handle the amount of fast food he is putting into his body. • The colours within this poster link in with McDonalds Golden Arches with the Ronald McDonald red. • The title is in bold and also centre of the poster, the ‘me’ is in a larger font and emphasizes the importance of Morgan Spurlock within the documentary.
  3. 3. SUPER SIZE ME CINEMATICSThis poster The awards incontains the which thesame image documentaryused on the have gainedinitial poster. are placedSpurlock along the topmedium close of the poster,up centre showingimage. importance ofThe layout of seeing it.this poster is Seeing howthe same as well it hasthe majority of done inadvertisements criticalthe campaign acclamation.used.
  4. 4. SUPER SIZE ME DVD • Although this DVD cover is in another language, the same layout as the other advertisements. • Morgan Spurlock is centre image, and therefore central focusing point. • The colours on this page stick to the flare colours of red, orange and yellow but emphasize this more.
  5. 5. SPECIAL EDITION • This edition contains the same image as the other advertising posters however Spurlock is no longer central. • Instead of chips, it looks like sweets are filling his mouth. This shows that it is celebratory. • The left hand third of the DVD contains reviews from film review magazines which should add to the advertisement for the DVD as it has lost its longevity and it tries to regenerate an audience.

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