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How to Convey Your Message

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An original version of 'How to Convey Your Message' presentation was delivered at Panteion University's Communications, Media and Culture Department ADandPR Lab, in the context of the #StartupLab mentoring sessions, on April 7th, 2017.

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How to Convey Your Message

  1. 1. How to Convey Your Message Demetrios Pogkas Journalist | Business, Tech, Data BA., Communications & Mass Media AD&PR Lab at Panteion University Communications, Media and Culture Dpt. April 7th, 2017
  2. 2. How to Convey Your Message W H Y #1
  3. 3. How to Convey Your Message W H Y Y O U
  4. 4. How to Convey Your Message #StartupLab Formed Teams Work on Challenges Present Outcomes Evaluated
  5. 5. How to Convey Your Message Your Messages Conveyed
  6. 6. How to Convey Your Message W H Y #2
  7. 7. How to Convey Your Message W H Y M E
  8. 8. How to Convey Your Message <shamelessplug>
  9. 9. How to Convey Your Message Journalist 5 Years Business & Tech Tons of Interviews Tons of Pitches
  10. 10. How to Convey Your Message </shamelessplug>
  11. 11. How to Convey Your Message <reality>
  12. 12. How to Convey Your Message Not for granted Not a communications expert Just a couple of ideas
  13. 13. How to Convey Your Message </reality>
  14. 14. How to Convey Your Message
  15. 15. T A K E O U T S #1 How to Convey Your Message
  16. 16. T A K E O U T S C O N V E Y How to Convey Your Message
  17. 17. C O N V E Y To* get your message across to the receiver or audience with the least follow-up questions needed How to Convey Your Message *a non-scientific definition of mine
  18. 18. C O N V E Y Who you are, what you do, what you want with the least of effort from their side How to Convey Your Message
  19. 19. C O N V E Y Verbal vs. written conveying How to Convey Your Message
  20. 20. T A K E O U T S #2 How to Convey Your Message
  21. 21. T A K E O U T S I T’ S H A R D How to Convey Your Message
  22. 22. C O N V E Y I N G I S H A R D Expertise and practice How to Convey Your Message
  23. 23. I N T E R M I S S I O N How to Convey Your Message
  24. 24. A bit of theory How to Convey Your Message
  25. 25. How to Convey Your Message Source: communicationtheory.org/lasswells-model
  26. 26. How to Convey Your Message Harold Lasswell Source: communicationtheory.org/lasswells-model
  27. 27. Transmitter à Message à Receiver How to Convey Your Message
  28. 28. Transmitter à Message à Receiver How to Convey Your Message
  29. 29. T A K E O U T S #3 How to Convey Your Message
  30. 30. T A K E O U T S T H E M E S S A G E How to Convey Your Message
  31. 31. T H E M E S S A G E Is* the sum of information the transmitter provides the receiver with How to Convey Your Message *a non-scientific definition of mine
  32. 32. T A K E O U T S #4 How to Convey Your Message
  33. 33. T A K E O U T S T H E G O A L How to Convey Your Message
  34. 34. T H E G O A L Every message serves one or multiple goals (informative, persuasive etc.) How to Convey Your Message
  35. 35. Transmitter à Message à Receiver How to Convey Your Message
  36. 36. Transmitter à Message à Receiver How to Convey Your Message
  37. 37. T A K E O U T S #5 How to Convey Your Message
  38. 38. T A K E O U T S T H E A U D I E N C E How to Convey Your Message
  39. 39. T H E A U D I E N C E It’s not one; it’s not united; it’s not unique How to Convey Your Message
  40. 40. T H E A U D I E N C E Different audience groups; different levels of understanding; clusters with same characteristics How to Convey Your Message
  41. 41. T A K E O U T S #6 How to Convey Your Message
  42. 42. T A K E O U T S T H E P E R C E P T I O N S How to Convey Your Message
  43. 43. T H E P E R C E P T I O N S Are* the pre-constructed views of the receiver about the transmitter and the message How to Convey Your Message *a non-scientific definition of mine
  44. 44. How to Convey Your Message (getting to it :p)
  45. 45. Transmitter à Message à Receiver How to Convey Your Message
  46. 46. Transmitter à Message à Receiver How to Convey Your Message
  47. 47. T A K E O U T S #7 How to Convey Your Message
  48. 48. T A K E O U T S O W N E R S H I P How to Convey Your Message
  49. 49. O W N E R S H I P First you need to know and understand your project yourself How to Convey Your Message
  50. 50. O W N E R S H I P The big picture and the little details How to Convey Your Message
  51. 51. O W N E R S H I P Interrogate it yourselves, come up with the questions your receiver might have and answer them How to Convey Your Message
  52. 52. O W N E R S H I P Answer them adequately How to Convey Your Message
  53. 53. T A K E O U T S #8 How to Convey Your Message
  54. 54. T A K E O U T S F L O W How to Convey Your Message
  55. 55. F L O W Keep the flow of information in order How to Convey Your Message
  56. 56. F L O W Answer first things first, details and differentiations later How to Convey Your Message
  57. 57. T A K E O U T S #9 How to Convey Your Message
  58. 58. T A K E O U T S C L E A R How to Convey Your Message
  59. 59. K E E P I T C L E A R Start with one sentence that explains clearly what it is you are doing How to Convey Your Message
  60. 60. K E E P I T C L E A R Not the values, the goals, or your wishes How to Convey Your Message
  61. 61. K E E P I T C L E A R But what the f*#% it is you are doing How to Convey Your Message
  62. 62. T A K E O U T S #10 How to Convey Your Message
  63. 63. T A K E O U T S S T O R Y T E L L I N G How to Convey Your Message
  64. 64. S T O R Y T E L L I N G Build a story to explain how what you’re doing works How to Convey Your Message
  65. 65. S T O R Y T E L L I N G But avoid clichés How to Convey Your Message
  66. 66. How to Convey Your Message <rage>
  67. 67. S T O R Y T E L L I N G NO MORE MEET {insert random name here} STORIES How to Convey Your Message
  68. 68. How to Convey Your Message </rage>
  69. 69. T A K E O U T S #11 How to Convey Your Message
  70. 70. T A K E O U T S S H O W How to Convey Your Message
  71. 71. S H O W Put up a show to roll their eyes How to Convey Your Message
  72. 72. S H O W But don’t outdo substance over show How to Convey Your Message
  73. 73. T A K E O U T S #12 How to Convey Your Message
  74. 74. T A K E O U T S S I M P L I C I T Y How to Convey Your Message
  75. 75. S I M P L I C I T Y KISS How to Convey Your Message
  76. 76. S I M P L I C I T Y RAMONES How to Convey Your Message
  77. 77. S I M P L I C I T Y R.A.M.O.N.E.S. How to Convey Your Message
  78. 78. S I M P L I C I T Y Remember All Messages Occasionally Not Excessively Simple* How to Convey Your Message *work in progress here
  79. 79. S I M P L I C I T Y Don’t sacrifice quality and high-register for simplicity How to Convey Your Message
  80. 80. S I M P L I C I T Y (But it’s true simple messages win) How to Convey Your Message
  81. 81. T A K E O U T S #13 How to Convey Your Message
  82. 82. T A K E O U T S A C H I E V E How to Convey Your Message
  83. 83. A C H I E V E Build your message according to the goals you want to achieve How to Convey Your Message
  84. 84. T A K E O U T S #14 How to Convey Your Message
  85. 85. T A K E O U T S A D J U S T How to Convey Your Message
  86. 86. A D J U S T Adjust your message according to the audience you address How to Convey Your Message
  87. 87. A D J U S T What they know; what they think; what they want How to Convey Your Message
  88. 88. A D J U S T From you; what you represent; or where you’re coming from How to Convey Your Message
  89. 89. S U M U P B U I L D A M E S S A G E C O N V E Y I T How to Convey Your Message
  90. 90. S U M U P O W N Y O U R M E S S A G E How to Convey Your Message
  91. 91. S U M U P K E E P I T I N O R D E R How to Convey Your Message
  92. 92. S U M U P T E L L A S T O R Y How to Convey Your Message
  93. 93. S U M U P S H O W I N M O D E R A T I O N How to Convey Your Message
  94. 94. S U M U P D O N’ T O V E R-S I M P L I F Y How to Convey Your Message
  95. 95. S U M U P S E R V E Y O U R G O A L How to Convey Your Message
  96. 96. S U M U P A D J U S T T O A U D I E N C E How to Convey Your Message
  97. 97. S U M U P S U M I T U P How to Convey Your Message
  98. 98. Thank you How to Convey Your Message AD&PR Lab at Panteion University Communications, Media and Culture Dpt. April 7th, 2017 Demetrios Pogkas Journalist | Business, Tech, Data BA., Communications and Mass Media www.demetriospogkas.com demetrios@demetriospogkas.com linkedin.com/in/pogkasdimitrios twitter.com/pogkas

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