Vendor Profile: Act-On


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Vendor Profile: Act-On

  1. 1. © 2006 - 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile April 2014 By: Kristen Maida, Research Analyst With: Clare Price, VP Research Discipline: Sales Enablement Category: Marketing Automation
  2. 2. 3 4 6 7 8 About Act-On Management Team Core Product/Service Key Features & Unique Strengths Industry & Market 13 14 15 About the Research Analysts Our Vendor Profile Methodology About Demand Metric 9 12 Customer Case Study Analyst Perspective TABLE OF CONTENTS © 2014 Demand Metric Research Corporation. All Rights Reserved.
  3. 3. Offices Contact Information Key Facts & Figures Corporate Headquarters 8300 SW Creekside Place Suite 250 Beaverton, Oregon USA Act-On Software India Private Limited 1201, 12th Floor, Prestige Meridian I No.29, M.G. Road, Bangalore 560-001 India Act-On Software Limited Suite 805, 8th Floor Fountain House 2 Queens Walk Reading, RG1 7QF United Kingdom Website: Email: Phone (USA): +1 877 530 1555 Phone (APAC): +91 80 4098 5338 Phone (EMEA): +44 11 8948 5610 Year Founded: 2008 Ownership: Private Revenue Range: $26M to $100M Employees: 250 Global Presence: NA, APAC, EMEA Growth (YoY): 215% Key Acquisitions: Marketbright (2011) Total Funding: $30.5M (2010, 2011, 2012) Industries: SMB, Enterprise, Marketing Agencies, Education, Travel/Hospitality, Finance, Healthcare, Manufacturing, Insurance Customers:, Liberty Tax Service, Lego Education, Progressive, US Fleet Trucking, ABOUT ACT-ON Vendor Profile: Act-On © 2014 Demand Metric Research Corporation. All Rights Reserved. Overview: Act-On’s core products/services are based on Marketing Automation System & Email Marketing Software. This vendor profile will provide vendor information, key features, unique strengths, opportunities for improvement and a real-world use case of an active customer.
  4. 4. Clare Price, VP Research – Demand Metric Clare is an expert in marketing strategy, branding, strategic communications, sales enablement, social media marketing, content marketing and leveraging marketing technologies. Clare is a former Gartner Research Director and helped build their Internet Strategies Services division with clients such as Microsoft, IBM, HP, Cisco, Proctor & Gamble and Wells Fargo. Her specialties include: brand strategy, brand development, customer acquisition and relationship development, content and digital marketing strategy, sales enablement and social media marketing. ABOUT THE RESEARCH ANALYSTS © 2014 Demand Metric Research Corporation. All Rights Reserved. Kristen Maida, Research Analyst – Demand Metric Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of the organization. She has developed job functions in almost every department to help with Demand Metric’s rapid growth. Her specialties include: social media marketing, digital marketing, content marketing & management and business process development. Vendor Profile: Act-On
  5. 5. ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a library of 500+ premium tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. To read the rest of this Vendor Profile, become a Demand Metric member today! Vendor Profile © 2014 Demand Metric Research Corporation. All Rights Reserved.