Be the first to like this
Download the PDF: https://www.demandmetric.com/content/value-using-big-data
Traditionally, marketers connected with individuals through surveys, focus groups or mall intercept
surveys. Today, we have come quite far from tradition, finding ways to accumulate much
more information about the intimate behaviors of our consumers.
Think of yourself as a consumer, going about your regular day. You communicate using your cell
phone, post to Facebook, send out a Tweet, browse the internet, make purchases, share music,
search for something of interest online. As a consumer, you wouldn’t think twice about those daily
activities. However, as a marketer, we realize that through these actions, customers are creating
their own enormous trails of data. The data represent a current hot topic for marketers: Big Data.
By definition, Big Data is a large dataset so complex it defies processing and analysis using existing
database-management tools. Big Data comes in many forms, both structured and unstructured,
such as web-based digital images, online videos, blogs, chats, forums, internal data, GPS signals
and purchase transaction records, to name a few. An overwhelming amount of data exists – how
can marketers manage this data and use it to their advantage?