Download the PDF: https://www.demandmetric.com/content/understanding-location-based-advertising
According to a recent Nielsen study of mobile phone users (June – August 2013), 64% of mobile
subscribers own a smartphone and 80% of the newest mobile users chose smartphones as their
mobile device. In comparison to just three months prior, smartphone ownership is up 3% (www.
With smartphone ownership growing steadily by the quarter, the need for companies to focus
more intently on mobile marketing strategies is now an imperative. As more marketers flood into
the mobile marketing sphere, it is important for them to ensure their company’s mobile presence is
competitive and relevant. In the ongoing battle to stay competitive and relevant during 2014, one
of the most crucial mobile marketing concepts organizations should evaluate is location-based
advertising. Utilizing location-based data to illicit direct foot traffic to a brick-and-mortar location is
as effective, if not more so, than email marketing coupons or online store discounts.
This How-To Guide describes location-based advertising, how it can benefit your organization and
suggests a few common location-based advertising strategies.