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Social media is now part of every business and consumer activity, joining telephone, Web, broadcast,
and face-to-face interactions as primary communication channels. This means that all
marketing, sales, and service organizations should include social media as part of their basic activities.
Yet social media are still new enough that many organizations are still struggling to learn how
to use them, while others is learning how to use them most effectively. This how-to guide provides
an overview of social media applications and emerging best practices for deploying social media
at your company.