Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Partnership Marketing Evaluation Matrix

Get this template plus 350+ other premium business tools & templates at www.demandmetric.com

  • Be the first to comment

  • Be the first to like this

Partnership Marketing Evaluation Matrix

  1. 1. Partnership Marketing Evaluation Matrix Partner Partner PartnerEvaluation Criteria Weight Notes Option A Option B Option CStrategy - Strategic plans and goals are fully aligned. The value proposition is clear for all parties involved. The business plan makes sense.Rate on a scale (1-10) 20% 7 8 10Buy-In - Strong commitment from senior management and all levels of the organizationRate on a scale (1-10) 10% 2 7 7Branding - Strong brand positioning, high standards and well-respected in respective industry or market sector.Rate on a scale (1-10) 15% 5 8 7Customers - The partnership is necessary to deliver benefits that neither organization can deliver alone.Rate on a scale (1-10) 10% 10 9 7Resources - Requirements are specific and well-documented. The partnership implores all parties to deliver on said requirements.Rate on a scale (1-10) 20% 2 7 9Targets - Clear and concise KPIs/revenue targets have been discussed and are attainable.Rate on a scale (1-10) 5% 7 5 7Stability - All parties are in a stable cash position. The organization is stable overallRate on a scale (1-10) 10% 7 7 5
  2. 2. Openness - The potential partner is open with their business strategy. Areas of potential competition have been identifed & dicussed.Rate on a scale (1-10) 5% 7 8 7Technology - Software being used is dynamic in nature and can be integrated quickly without becoming a major cost center.Rate on a scale (1-10) 5% 7 9 7Weighted Totals 100% 5.5 7.6 7.8

×