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Download the PDF: https://www.demandmetric.com/content/optimizing-asset-management-sales-success
Asset Management has historically been seen as a marketing and branding function. This technology
is used to deliver materials to sales, but is not within the sales teams’ direct control or
influence. Today, as more organizations focus on marketing and sales alignment, many tools and
technologies that were once managed exclusively by marketing have become shared marketing
and sales functions.
Despite this alignment progress on many fronts, Asset Management has tended to remain squarely
in the hands of marketing. Demand Metric believes that marketing organizations that retain control
are missing an opportunity to use Asset Management to its fullest capability.
The purpose of this How-To Guide is to provide modern marketers with a clear understanding of
how to effectively use Asset Management Systems as a Sales Enablement tool.