Download the PDF: https://www.demandmetric.com/content/online-event-marketing-technology-overview
Events are a highly valuable resource for obtaining qualified leads and
encouraging customer engagement.
Traditional events, such as business meetings, conferences and
tradeshows, thrive on the face-to-face interaction that can help to develop
Likewise, the real-time interaction supported by webinars and virtual
events creates personalized experiences for customers and prospects
that enable relationship building.
For organizations, events are considered to be any gathering that is
planned and executed in order to attract attention from the organization’s
The purpose of business events is to generate interest in the company’s
products/services/brand and develop relationships between customers/
prospects and vendors.
While there are many formats that align with this definition, this report will
focus on the technologies and tools that enable web/video conferencing,
webinars, webcasts and virtual events.
Given the above criteria, Demand Metric defines Online Event Marketing
as all of the tools, technologies and processes used to plan, create,
organize, produce and analyze digital events.
Digital events include web/video conferences, webinars, webcasts and
virtual events & environments.
These tools, technologies and processes offer various solutions
from standard functionality, such as audio conferencing and event
registration capabilities to advanced platforms that provide full-scale
solutions for online, interactive events.
This Technology Overview covers the features and functionality of Online
Event Marketing solutions as well as an overview of the how the Online
Event Marketing landscape will evolve over the next 12-18 months.