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Modern marketing department structure


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The marketing profession has been turned upside down in the past ten years. Now more than ever marketing leaders need to prove value, implement and manage complex technology, and adapt to change in a world where buyers control more of the sales process than ever before.

Marketing is more customer-centric and more content driven than today and that is reflected in the way that companies are organizing their marketing departments.

This template has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

To obtain this document, visit us at

Published in: Business
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Modern marketing department structure

  1. 1. CMO VP Demand Generation Content Marketing Manager(s) Event Marketing Manager(s) Marketing Program Manager(s) Inside Sales Rep(s) VP Strategic Communications Community & Social Media Manager Creative Director Agency Project Manager(s) Graphic Designer Public/Analyst/Inves tor Relations Manager VP Product Development Market Analyst(s) Product Manager(s) Product Marketing Manager(s) Product Development Engineer(s) VP Sales Enablement Marketing Operations Manager Lead Qualification Specialist CRM/Marketing Automation Systems Administrator VP Customer Success Director, Professional Services Professional Services Consultant(s) Customer Success Manager(s) Customer Support Technician(s) Customer Advisory Council Customer Experience (CX) Management Team Modern Marketing Department Structure