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GAP Analysis Tool (Advanced)

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GAP Analysis Tool (Advanced)

  1. 1. GAP Analysis TemplateStrategic PlanningGAP Target Item Current State Goal State Timeline Action Items1 Prioritization Ad hoc prioritization Quarterly Exercise Q1 2012 Develop prioritization framework2 Formal Planning Informal planning Quarterly Exercise Q1 2012 Standardize planning methodology3 Governance Minimal oversight Steering Committee Q2 2012 Create Charter, build committee45678910111213141516
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  3. 3. GAP Analysis TemplateBusiness Data & Information AssetsGAP Target Item Current State Goal State Timeline Action Items1 Customer Data Difficult to Access Dashboard in place Q3 2012 Identify data needs, build dashboard2 Retention Rates Unknown Reviewed Quarterly Q2 2012 Build data mart & reporting tools3 Project Data Not Centralized or Visible Web based and Real Time Q3 2012 Build Collaboration System45678910111213141516
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  5. 5. GAP Analysis TemplateCustomer Relationship ManagementGAP Target Item Current State Goal State Timeline Action Items1 Customer Service Calls Not Done Frequently Monthly Calls Q1 2012 Create Customer Lifecycle Process & Schedule Tasks2 Customer Self-Service Not Available Online Customer Portal Q2 2012 Evaluate Vendor Solutions and Customer Requirements3 Service Level Agreement Not Defined Defined and Distributed Q3 2012 Draft Service Level Agreement and Send to Customers45678910111213141516
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  7. 7. GAP Analysis TemplateDemand GenerationGAP Target Item Current State Goal State Timeline Action Items1 Lead Generation Strategy Not Integrated & Measured Defined and Measured Q1 2012 Develop Lead Generation Scorecard and establish KPIs Lead Score Scaling2 Lead Scoring Not Scored for Quality Q2 2012 Research Lead Scoring Best Practices & Automation Tools System No Pay Per Click Steady Stream of Web3 Online & Search Marketing Q3 2012 Test Google AdWords Campaign and Measure ROI Campaigns Leads45678910111213141516
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  9. 9. GAP Analysis TemplateSalesGAP Target Item Current State Goal State Timeline Action Items Adopt SPIN Selling Attend SPIN Selling Workshop & Distribute Book to Sales1 Sales Training No Formal Methodology Q1 2012 Method Team2 Key Account Planning Not Being Completed Account Plans for Top 25 Q2 2012 Conduct Account Scoring Exercise & Key Account Planning3 Productivity Metrics Not Tracked Daily Productivity Reports Q3 2012 Create Daily Productivity Report and Measure Statistics45678910111213141516
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  11. 11. GAP Analysis TemplatePerformance MeasurementGAP Target Item Current State Goal State Timeline Action Items1 Campaign Metrics Not Captured or Defined KPIs Defined & Reported Q1 2012 Research Marketing Campaign Management Solutions KPIs Visualized & Conduct Dashboard Readiness Assessment & Budget for2 Dashboards & Scorecards No Systems in Place Q2 2012 Monitored 2009 Weekly Reporting Implement Google Analytics and Schedule3 Website Analytics Available but not used Q1 2012 Schedule Reporting/Analysis45678910111213141516
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  13. 13. GAP Analysis TemplateMarket ResearchGAP Target Item Current State Goal State Timeline Action Items1 Market Share Unknown Quarterly Report Q1 2012 Partner with Market Research Firm for our Industry Minimal Input from Monthly Focus Group2 Market Requirements Q2 2012 Research Focus Group providers and schedule first session Customers Session Standardized3 Market Research Process Not Defined Q1 2012 Learn Best Practices and create research project template Process/Reports45678910111213141516
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  15. 15. GAP Analysis TemplateOrganizational DevelopmentGAP Target Item Current State Goal State Timeline Action Items1 Knowledge Management No Best Practices in Place Best Practices on Intranet Q1 2012 Update each section of Intranet to include Best Practices Training New Sales First Sales within 1st2 Not Ramping up Quickly Q2 2012 Analyze & Improve Training Materials and Schedule Recruits Month Return on Investment3 Not Defined Standard Payback Period Q1 2012 Work with Accounting to set hurdle rate for payback period Policy45678910111213141516
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  17. 17. GAP Analysis TemplateHuman ResourcesGAP Target Item Current State Goal State Timeline Action Items Informal1 Hiring Process Stardardize Evaluations Q1 2012 Create Interview Questions & Evaluation Tools Questions/Evaluation Inventory Department2 Skills Assessments Never Been Completed Q2 2012 Use Marketing Skills Matrix to identify gaps in skill sets Skills Tied to KPIs &3 Performance Reviews Completed Rarely Q1 2012 Improve Performance Review tools and process Compensation45678910111213141516
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  19. 19. GAP Analysis TemplateSystems & TechnologyGAP Target Item Current State Goal State Timeline Action Items Integrated Enterprise1 CRM Contact Database Q1 2012 Review business processes, select system, data migration System2 Campaign Management No Measurement KPIs for all campaigns Q2 2012 Implement Campaign Management system Content Management Bring Management in-3 Outsourced Web Updated Q1 2012 Assess CMS vendors, select system, train internal staff System house45678910111213141516
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  21. 21. GAP Analysis TemplateProduct ManagementGAP Target Item Current State Goal State Timeline Action Items1 Prod. Dev. Process Ad Hoc Standardized Methodology Q1 2012 Select toolset and set policy for development process2 Feature Prioritization Not being completed Quarterly Prioritization Q2 2012 Create product feature prioritization tool & process Standard Launch3 Product Launch Un-coordinated effort Q1 2012 Develop Product Launch checklist and enforce adoption Procedure45678910111213141516
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