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Examine Buy in With Stakeholder Analysis

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Download the PDF: https://www.demandmetric.com/content/examine-buy-stakeholder-analysis

Identifying the main stakeholders and their level of influence can be vital to the success of your
project. Stakeholder analysis involves recognizing individuals and groups with the power to either
sway or make a key decision. Mapping can be used to get a deeper understanding of the position
and motive of each stakeholder involved in the decision making process.

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Examine Buy in With Stakeholder Analysis

  1. 1. EXAMINE BUY IN WITH STAKEHOLDER ANALYSIS HOW-TO GUIDE
  2. 2. 2 Examine Buy In with Stakeholder Analysis How-to Guide Identifying the main stakeholders and their level of influence can be vital to the success of your project. Stakeholder analysis involves recognizing individuals and groups with the power to either sway or make a key decision. Mapping can be used to get a deeper understanding of the position and motive of each stakeholder involved in the decision making process. Decision Makers; Executive Influencers; Executive Buyers; Technical Influencers; Technical Buyers; End Users; Consultants; Project Team, etc. Use Demand Metric’s Stakeholder Analysis Matrix to document key influencers and under- stand how your efforts can be channeled more effectively. HOW-TO GUIDE Examine Buy In with Stakeholder Analysis What are the Key Stakeholder Types? What are the Drivers for Decision Support? Influence – how much influence does this stakeholder have in the decision? Interest – what is the current level of engagement and interest? Power – how much organizational power does this person possess? Buy In – to what degree does the stakeholder support the project or sale? Current Support – is the support level High, Moderate, or Low? Flexibility – how likely is this stakeholder to change their mindset?
  3. 3. 3 Examine Buy In with Stakeholder Analysis How-to Guide 1 2 3 4 5 Prepare a Stakeholder Analysis Develop Action Items Update Your Matrix Action Plan STEP 1 - Prepare a Stakeholder Analysis Communicate with Project Team Identify Risks and Threats Stakeholder Analysis Matrix Assesses Influence and Buy-In Use Demand Metric’s Stakeholder Analysis Matrix to assess the influence and buy in of key stakeholders. V I E W R E S O U R C E Stakeholder Analysis Matrix
  4. 4. 4 Examine Buy In with Stakeholder Analysis How-to Guide 1 2 3 4 5 Prepare a Stakeholder Analysis Identify Risks and Threats Develop Action Items Examine your Stakeholder Analysis Matrix to determine which stakeholders could be a threat to project success. Action Plan STEP 2 - Identify Risks and Threats Communicate with Project Team Update Your Matrix Discover Hidden Threats to Success with Risk Assessment V I E W R E S O U R C E Risk Assessment Template
  5. 5. 5 Examine Buy In with Stakeholder Analysis How-to Guide 1 2 3 4 5 Prepare a Stakeholder Analysis Develop Action Items Based on your analysis, develop action items and key success factors for each stakeholder, and follow up to monitor progress. Action Plan STEP 3 - Develop Action Items Communicate with Project Team Identify Risks and Threats Update Your Matrix Open the Key Initiatives Workbook to Build Action Items V I E W R E S O U R C E Key Initiatives Workbook
  6. 6. 6 Examine Buy In with Stakeholder Analysis How-to Guide 1 2 3 4 5 Prepare a Stakeholder Analysis Identify Risks and Threats Develop Action Items Update Your Matrix Communicate with Project Team Action Plan STEP 4 - Update Your Matrix For Best Results Keep Updating Your Stakeholder Matrix When new information related to interest, power, support level, and flexibility is learned, update your stakeholder matrix/map. V I E W R E S O U R C E Stakeholder Analysis Matrix
  7. 7. 7 Examine Buy In with Stakeholder Analysis How-to Guide 1 2 3 4 5 Prepare a Stakeholder Analysis Develop Action Items Communicate with Project Team Share your results on a weekly basis. Action Plan STEP 5 - Communicate with Project Team Identify Risks and Threats Update Your Matrix Keep Your Lines of Communication Open with Weekly Meetings
  8. 8. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved.

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