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Demand Metric - Sales Enablement Virtual Summit Agenda


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The acquisition, understanding and transfer of knowledge, skills and effective tools to the sales force is the core component of Sales Enablement. When sales has the right information at their fingertips in front of the right prospect, at the right time more deals close. And helping sales close more deals is the purpose of Sales Enablement.
Demand Metric’s Q1 Research Agenda and Virtual Summit on April 3, 2014 - Sales Enablement: the Power of the Enabled Sales Organization - will focus on the strategies, technologies, tools and best practices used to empower sales and optimize the sales and marketing partnership for better performance and profitability.

Leading up to this ground breaking event, we will be authoring 6 Solution Study research reports highlight key technology categories, profiling over 50 technology vendors, developing dozens of customer success case studies, and publishing our Sales Enablement Maturity Model Report to help Marketers improve their sales enablement effectiveness.

At the virtual summit, we will have Demand Metric analysts, industry thought-leaders, and executives and customers from top technology vendors sharing their insights on how to build a truly enabled sales organization.

And, we will be inviting our 40,000+ members to participate in this event – for free! We want to ensure that our Q1 sales enablement research and virtual summit provide the most practical information, tools and advice ever produced.

To obtain this document, visit us at

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Demand Metric - Sales Enablement Virtual Summit Agenda

  1. 1. Virtual Summit: Sales Enablement – April 3, 2014 Time Sales Enablement Virtual Event Agenda 9:00am ET Technology Expo Opens & Survey Poll to Win a Macbook Retina Opens 10:00am ET Opening Keynote: Jesse Hopps, Founder & CEO and John Follett, CMO - Demand Metric 10:30am ET Sales Enablement Maturity Model Keynote: – Clare Price, VP Research and Jerry Rackley, Chief Analyst - Demand Metric 11:15am ET Industry Thought Leader Keynote: Meagen Eisenberg, VP Demand Generation - DocuSign 12:00pm ET Group Chat with Keynote Speakers in Communications Lounge Track 1 – Sales Enablement Fundamentals 1:00-1:30pm ET Track 2 – Advanced Sales Enablement Practices Track 3 – Meet the Industry Experts Marketing Automation Customer Success Panel Enablement KM Customer Success Panel Technology Expo Open Technology Expo Open 1:40-1:55pm ET 2:00-2:30pm ET CRM Customer Success Panel Technology Expo Open 1:40-1:55pm ET 3:00-3:30pm ET Market Intelligence Customer Success Panel CPQ Customer Success Panel Technology Expo Open 3:40-3:55pm ET 4:00-4:30pm ET Sales Intelligence Customer Success Panel Building a Enablement System – Craig Nelson 4:30-5:00pm ET *Topics & Agenda subject to change. Account Based Marketing – Russell Kern Technology Expo Open Group Chat with Speakers Technology Expo Open Group Chat with Speakers Technology Expo Open Group Chat with Speakers Technology Expo Open Group Chat with Speakers – Prizes Announced