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Most marketers are familiar with the buzzword – “Agile Marketing” – and are taking steps to adapt
current marketing practices to this model. Agile Marketing is the application of a simple process
popularized by software developers of “build, measure and learn” to marketing practices. To learn
more about the concept of Agile Marketing, review our How-To Guide – Getting Started with
The practicality and versatility of the “Agile” approach has led to its application in a variety of
marketing initiatives, including social, lead generation and SEO. Organically, Agile SEO makes
sense. With the constant addition of new web pages and the influx of new buzzwords every day,
it seems only natural to continuously revise the content and keywords that are generated in order
to optimize searches for services, products or content.
This How-To Guide defines Agile SEO, the reasons to engage in Agile SEO campaigns and the key
components of the Agile SEO approach.