Opening a Day Spa


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If you are thinking of opening a day spa you should take a look at these tips and advice. It will help you not only open your own day spa but also succeed once it is open.

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Opening a Day Spa

  1. 1. Opening a Day Spa: Creating your Image<br />Brought to you by the business experts at <br /><br />
  2. 2. If you decide to open a day spa, you might immerse yourself in the details of the services you’ll offer such as waxing and massages or facials and body exfoliation but it’s critically important that you create a solid company image because a day spa business without an image is a business that likely won’t last long.<br />
  3. 3. There are a few ways in which you can create a solid company image when you open a day spa. First, it’s important to know that your image should be a consistent one. Once you decide on a logo and on a day spa name it’s important to remain consistent in that message.<br />
  4. 4. Day Spa Name<br />When you open a day spa, it’s important that you think almost first and foremost of what your company’s name will be.<br />You want your name to be unique and you want it to be specific. That is, if your day spa business specializes in specific treatments you might want your name to somehow link to that.<br />For example, if many of your treatments are beauty treatments, if would be nice to call your day spa “XYZ day spa” with a subtitle of “the beauty experts”. <br />When you open a day spa, research the names of other day spas in the area and consider what seems to be successful, what you think identifies the day spa well, and what you like to hear as a customer.<br />
  5. 5. Company Website<br />Once you have a good name, your next step is to build a website.<br />When you open a day spa, or any other business, for that matter, creating a website to support it is critical.<br />Especially for a day spa business, a website is an ideal and sometimes preferred method for getting the word out about your business.<br />
  6. 6. Studies have shown that virtual tours of day spas are excellent ways to gain new customers.<br />Instead of creating a website that is nothing more than a virtual business card, you should be willing when you open a day spa to invest in website services that will offer you a fully featured website which includes a cyber tour and a listing of your services among other things. <br />
  7. 7. Make sure your website ties well with your name; making sure all the details work together is how you create that company image.<br />When you open a day spa, for example, you will identify what it will specialize in. If you have identified your day spa as one that specializes in beauty treatments, make sure that the design, the coloring and the overall look of the website supports that business mission.<br />
  8. 8. Everything Else<br />When you open a day spa, there’s a lot of consider;<br />you certainly have to invest in a lot of décor items<br />the specialty chairs and tables you need for services<br />the tools and supplies you need to carry out various treatments and services <br />When you open a day spa and you focus on creating a company image, it’s critically important that you consider every single thing you do as tying back to that company image.<br />Everything you create that presents your company in any light should be consistent and unique.<br />If you think about a company like Coke, you can immediately identify what the company labels look like, what the company stands for and you will immediately recognize the red Coke swish on a soda cup or on a truck. <br />
  9. 9. When you open a day spa, you need to think about your logo, your colors, and any other visual accents that you want to create.<br />These should be used consistently on your website and other materials.<br />These materials might include business cards, brochures, signs for the outside and advertising.<br />All of these things should look consistent and present a cohesive image.<br />Your company image is dependent on you deciding how you want your company image to be presented and making sure it’s presented in a consistent manner.<br />
  10. 10. There’s no doubt you’ll be presented with many challenges when you open a day spa, and, in fact, creating a company image is one of the easiest, but most often overlooked, details. Simply think about how you want to present your company to the world and then go out and do it.<br />
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