Get Found in Local Search:    A Beginners Guide  Brought to you by the marketing experts at           www.demandmart.com
The most important component of an onlinepresence for small businesses is the exposure topotential customers – Just call i...
As local search grows it is imperative that you takethe right steps to get your small business included in local business ...
Optimize for Local Search• First you need to optimize your website for  local search.• In addition to individuals performi...
Achieve a Higher Ranking• Make sure that your location is listed in your title  tag. This is the short description of your...
• Make sure your contact information is in crawlable text  – that is make sure the search engines can read the  text.• Ite...
Get Listed• Getting your site listed in the main local search  engines, local business listings, directories and GPS  navi...
Where you Should be Listed  –   Google local (Google Places)  –   Yahoo! local  –   Bing  –   Yellowpages  –   Superpages ...
What you Should Include in the Listing• Include your product/service keywords in  your title and description in your listi...
Additional Things you Can Do• Create a blog. Talk about the company, the  industry, community events, and where  appropria...
60 Day Free Trial   Capture and share leads, while marketing online today!Try demandmart free for 60 days. Visit demandmar...
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Get Found in Local Search: A begginners guide

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In a world where business competition is high, it is important that you market locally and get found in local search. This presentation provides you with ways to get started in local search. Bring more local customers in the door with these methods and help your business grow and thrive.

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Get Found in Local Search: A begginners guide

  1. 1. Get Found in Local Search: A Beginners Guide Brought to you by the marketing experts at www.demandmart.com
  2. 2. The most important component of an onlinepresence for small businesses is the exposure topotential customers – Just call it Getting Found. Local search and local business listings areincreasingly important for this. Being the first in your local market to get found by customers searching for your products and services on the Internet can give you a huge advantage.
  3. 3. As local search grows it is imperative that you takethe right steps to get your small business included in local business listings so it can be found online and more specifically in your local area. One Comscore study showed that in 2008 36% ofsearchers were looking for businesses within a 15-mile radius of their location, and in 2009 that rose to 42%.
  4. 4. Optimize for Local Search• First you need to optimize your website for local search.• In addition to individuals performing specific geographic searches, Google also tries to present local results based on the geographic area from which the person is searching.• It is important to get a high ranking in your local area.
  5. 5. Achieve a Higher Ranking• Make sure that your location is listed in your title tag. This is the short description of your business that appears at the top of your web browser.• Include your location in your meta-tag description as well. This is the description that no one sees expect the search engines when they are crawling your site.• The meta-tag description is often the text used for the short snippet under the link to a site in the search engine results page, so make sure that it also describes what you do as well as your location.• Add your address and contact information to the bottom of multiple pages on your site.
  6. 6. • Make sure your contact information is in crawlable text – that is make sure the search engines can read the text.• Items are generally not crawlable if they are in flash, iframes or images.• If you are not sure whether its crawlable or not, a simple test should work: If can highlight the text and copy and paste it into Microsoft Word then the search engines can probably read it too.• Add suburb, area and neighborhood names into your website text as naturally as possible.• Research and include high-ranking local keywords in the text of your website. You can research keywords using a tool like Google.com/sktool.
  7. 7. Get Listed• Getting your site listed in the main local search engines, local business listings, directories and GPS navigations systems is another strategy you should employ to be found locally.• It is important that you do not limit your entry to just one site because the sites reference each other in order to validate your information, and validated information will rank you higher in a local search.• Being included in as many local business listings as possible will not only help you get found in those directories, but also help you rank higher in local search engines like Google places & Yahoo local
  8. 8. Where you Should be Listed – Google local (Google Places) – Yahoo! local – Bing – Yellowpages – Superpages – Local.com – Info USA• You can go in and add your company to these sites on your own, or you can hire someone to do it for you.
  9. 9. What you Should Include in the Listing• Include your product/service keywords in your title and description in your listing.• Make sure you correctly categorize your company.• List a phone number that has a local area code. Do not list a cell that is not from the area or an 800, or toll free, number as your primary number.
  10. 10. Additional Things you Can Do• Create a blog. Talk about the company, the industry, community events, and where appropriate, use geographic specific keywords.• Create links back to your site either through link exchanges with other local companies or getting listed in places like your local chamber of commerce.• Signup for and monitor the primary review sites. These sites include Yelp, Citysearch and Angie’s List. If you get a bad review you can reach out and try to resolve the issue.
  11. 11. 60 Day Free Trial Capture and share leads, while marketing online today!Try demandmart free for 60 days. Visit demandmart.com and enter the code Slideshare.demandmart will – Create a personalized marketing profile – Submit your company to leading search engines and directories – Allow you to build business networks and share leads – Provide an easy to use blog and newsletter tool – Allow you to easily create and share coupons – Provide a simple to use appointment request system – Send automatic email responses your customers

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