Today, many merchants and retailers are in a similar situation: trying to differentiate between an Omni-Channel vs. mCommerce retail experience. Is there one you need more than the other? What are the fundamental rules? Both Omni Channel and mCommerce retailing are relatively new concepts for merchants. Furthermore, everyone's perceptions of what they are and the level of knowledge varies greatly. We all have a slightly different understanding of what it actually means. View BNOTIONS' presentation for insight for on the customer's user experience surrounding mCommerce and Omni-Channel. It includes a walkthrough of the features and reasoning for the design decisions that were made.