Video Marketing in eCommerce: how to make your online business viral

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Videos are one of the best ways to garner attention over the internet; especially for pure-play eCommerce merchants who don't necessarily have a brick and mortar store to fall back on for customer interaction. But what are the elements of an eCommerce video that takes it from being good-to-great-to-viral? During our eCommerce Toronto Meetup, we highlighted some of the key elements that merchants need to include to ensure their videos will be successful, as well as how to use video marketing in your eCommerce strategy, and then finally showed some of our favourite eCommerce examples!

Not a member of our eCommerce Toronto Meetup group yet? Don't be shy! Come on over and join our over 400 other members and see what it's all about: http://www.meetup.com/eCommerceToronto/

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  • JIM
  • JIM
  • KATIE
  • KATIE
  • JIM
  • JIM
  • Virgin America: http://www.youtube.com/watch?v=DtyfiPIHsIgJIM
  • Dollar Shave Club: http://www.youtube.com/watch?v=ZUG9qYTJMsIKATIE
  • Best BuyShowrooming: http://www.youtube.com/watch?v=sRGW1HEg7FUJIM
  • PooPourri.com: http://www.youtube.com/watch?v=ZKLnhuzh9uYKATIE
  • http://www.asos.com/ASOS/ASOS-Skater-Dress-In-Cut-About-Print/Prod/pgeproduct.aspx?iid=2951449&cid=8799&sh=0&pge=0&pgesize=36&sort=-1&clr=MultiJIM
  • KATIE
  • Video Marketing in eCommerce: how to make your online business viral

    1. 1. Video Marketing in eCommerce: How to make your online business viral Presented by: Jim Cover, Customer Success Manager Katie Hudson, Marketing Manager
    2. 2. Meetup Leads Jimmie Cover Customer Success Manager Demac Media Twitter: @Jimmie_Cover Katie Hudson Marketing Manager Demac Media Twitter: @kt_hudson
    3. 3. Agenda • • • • • • Why Video? Quick Facts Elements of a Great Video Examples How to use Video in eCommerce Discussion
    4. 4. Why Video? • • • • • “eCommerce is essentially selling through a photo” More content the better Display your product offerings Great for complicated products Video goes farther than text/pictures
    5. 5. Quick Facts • “Half of all online consumers are more confident about their purchase decisions after viewing a product video” • “Two thirds of consumers who watch product videos multiple times ultimately buy the product” – Invodo
    6. 6. Quick Facts • “Professionally produced eCommerce videos outperform user-generated videos 30%” – comScore • “If search queries were tallied separately from Google, YouTube would be the second largest search engine in the world” – Time Magazine • “71% of Canadians are using YouTube” – Invodo
    7. 7. Elements of a Great Video 1. Tell a story – 5W’s (Who, What, When Where, How) 2. 3. 4. 5. Humour/Emotion Length Sharing (multi-channel) Links
    8. 8. Examples
    9. 9. Boring into Enticing Virgin America
    10. 10. Tell a Story and Entertain Dollar Shave Club
    11. 11. Bridging eCommerce and In-store Best Buy
    12. 12. Awkward or Icky Topics PooPourri
    13. 13. Amplify Product Pages Asos
    14. 14. Recap: How to use Video in eCommerce • • • • • • • • Product / Category Pages Homepage About Us Page(s) Announcements YouTube Channel Social Media Email? Multichannel – whenever possible!
    15. 15. Discussion

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