A common challenge for online merchants is what to do with all your customer data, and what it really means for your business. Feeling overwhelmed with all the metrics at your disposal? Not sure where to start? Or more importantly, what really matters when it comes to measurement? Check out this presentation from Vantage Analytics on how to analyze key metrics, what that means for your business and how to act on this data with marketing campaigns. The guys from Vantage shared some key learnings from analyzing data from hundreds of online stores over the past year.