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eCommerce Integration Mistakes


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Proper backend software integration with an eCommerce platform is critical to the success of your online business. Understanding how the flow of information works and what information should be transferred between systems can get confusing - especially when 3rd party warehouses become involved. Check out the PPT to learn about the systems involved in keeping your eCommerce business running.

Published in: Technology, Business
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eCommerce Integration Mistakes

  1. 1. eCommerce Integration Mistakes
  2. 2. Who we are? Samantha Hornby Marketing Coordinator David Silva Marketing Manager
  3. 3. Poll • How many people here work for or own a start-up? • How many companies here use a 3rd party warehouse? • How many years have you been involved with eCommerce? – 1 or less – 2 or 3 – 4 or more
  4. 4. “My current order volume is manageable, why do I need to worry about integrating my backend system?” • Increased order volume requires an appropriate back-end system with proper integration • A realistic timeline for getting a new system is not overnight • Realistic timeline = 3 months for backend implementation + time searching
  5. 5. “I just need order information pulled down from my eCommerce store” • Orders • Credit card authorization • Customer information: Shipping address, billing info etc. • Inventory availability • Order status • Pricing • Product information: descriptions, images, attribu tes
  6. 6. “I can just pass info to my 3rd party warehouse, right?” 3PL Warehouse Back-end Inventory & Accounting System Front-end eCommerce
  7. 7. Summary • Be proactive in finding an appropriate system • There’s more to integration than just order info • Your backend system should be the foundation of eCommerce integration – ERP is the relationship – eCommerce is the sex
  8. 8. Problems with no integration • Selling an item that you don’t have in stock – Now you have to call the customer and explain the situation • Delay in received product being reflected on the site – Now you have lost sales because they are still “out of stock” • Manually update product information – pricing, descriptions etc. • Maintaining customer information
  9. 9. Questions? • Any other integration issues that we haven’t discussed today? • What major changes have seen with eCommerce integration in the last several years?