Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media Marketing follow hashtag #deluxehero
<ul><li>What's different about social &quot;Word of Mouth?&quot; </li></ul><ul><li>What are people saying about you, your ...
<ul><li>The average value of a Facebook fan is $136 </li></ul><ul><li>Over 200,000,000 blogs </li></ul><ul><li>>1.5 millio...
64% use social media
And it’s still growing
<ul><li>Happy customers tell five friends, unhappy ones tell ten times that. </li></ul><ul><li>With social networking, tha...
The concept has changed
WOM has weight
<ul><li>Customers </li></ul><ul><li>Prospects </li></ul><ul><li>Employees </li></ul><ul><li>Key stakeholders </li></ul><ul...
Who has the time?
<ul><li>Social Mention </li></ul><ul><li>Twitter Search </li></ul><ul><li>TweetDeck </li></ul><ul><li>Hashtags </li></ul><...
<ul><li>What do you want to get out of it? </li></ul><ul><li>What does success look like to you? </li></ul><ul><li>Do you ...
<ul><li>Did you go into business for a reason? </li></ul><ul><li>Your expertise is not common knowledge. </li></ul><ul><li...
<ul><li>Objectives </li></ul><ul><ul><li>Be SMART </li></ul></ul><ul><li>Audience </li></ul><ul><ul><li>Stay on target </l...
<ul><li>What is your original, measurable objective? </li></ul><ul><li>What metrics will you use to track your objectives?...
<ul><li>Prove your legitimacy </li></ul><ul><li>Let consumers know to whom they are talking </li></ul><ul><li>Empower your...
<ul><li>Be transparent </li></ul><ul><li>Be appropriate </li></ul><ul><li>Be diplomatic </li></ul><ul><li>Be mindful </li>...
<ul><li>Check Twitter for “mentions”, DM’s and your searches </li></ul><ul><li>Read your Google Alert digests </li></ul><u...
The cycle
Someone’s watching, for bad …
<ul><li>Photos of campus events </li></ul><ul><ul><li>Students holding coupon signs </li></ul></ul><ul><ul><li>Domino’s br...
Upcoming SlideShare
Loading in …5
×

Social Media - Deluxe Small Business Heroes Tour

696 views

Published on

Why is social media so important to your small business? In this presentation, learn the importance of social media, how to manage your social media presence and time, design a strategy and how to measure your ROI and some places to get started.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Social Media - Deluxe Small Business Heroes Tour

  1. 1. Social Media Marketing follow hashtag #deluxehero
  2. 2. <ul><li>What's different about social &quot;Word of Mouth?&quot; </li></ul><ul><li>What are people saying about you, your competition and your industry? </li></ul><ul><li>Why should you engage with your community using Twitter, Facebook, review sites and geolocation applications? </li></ul><ul><li>What's the ROI? </li></ul><ul><li>What if you only have 15 minutes a day to invest in social media? </li></ul><ul><li>Why is social media important? </li></ul>Agenda
  3. 3. <ul><li>The average value of a Facebook fan is $136 </li></ul><ul><li>Over 200,000,000 blogs </li></ul><ul><li>>1.5 million pieces of content are shared on Facebook…Daily. </li></ul><ul><li>1 in 8 couples married in the U.S. met via social media last year </li></ul>The marketplace
  4. 4. 64% use social media
  5. 5. And it’s still growing
  6. 6. <ul><li>Happy customers tell five friends, unhappy ones tell ten times that. </li></ul><ul><li>With social networking, that number jumps exponentially. </li></ul>Word of mouth
  7. 7. The concept has changed
  8. 8. WOM has weight
  9. 9. <ul><li>Customers </li></ul><ul><li>Prospects </li></ul><ul><li>Employees </li></ul><ul><li>Key stakeholders </li></ul><ul><li>Industry experts </li></ul>Listen first
  10. 10. Who has the time?
  11. 11. <ul><li>Social Mention </li></ul><ul><li>Twitter Search </li></ul><ul><li>TweetDeck </li></ul><ul><li>Hashtags </li></ul><ul><li>RSS feeds </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Reader </li></ul><ul><ul><li>For further information on developing a listening dashboard, please leave us your email address </li></ul></ul>Get the best for free
  12. 12. <ul><li>What do you want to get out of it? </li></ul><ul><li>What does success look like to you? </li></ul><ul><li>Do you have the tools in place? </li></ul><ul><li>Have you “claimed your business”? </li></ul><ul><li>Does social fit in your marketing plan? </li></ul>Before you say a word
  13. 13. <ul><li>Did you go into business for a reason? </li></ul><ul><li>Your expertise is not common knowledge. </li></ul><ul><li>You don’t have to be a celebrity to be relevant on the web. </li></ul><ul><li>You are: </li></ul><ul><ul><li>A source of valuable information </li></ul></ul><ul><ul><li>Trusted </li></ul></ul><ul><ul><li>Friendly, effective, and (possibly) entertaining </li></ul></ul>You have the power
  14. 14. <ul><li>Objectives </li></ul><ul><ul><li>Be SMART </li></ul></ul><ul><li>Audience </li></ul><ul><ul><li>Stay on target </li></ul></ul><ul><li>Actions </li></ul><ul><ul><li>Find & Follow. Listen & Learn </li></ul></ul><ul><li>Integrate </li></ul><ul><ul><li>Where’s your home? </li></ul></ul><ul><li>Getting the work done </li></ul><ul><ul><li>Who is “the voice”? </li></ul></ul>Design a strategy
  15. 15. <ul><li>What is your original, measurable objective? </li></ul><ul><li>What metrics will you use to track your objectives? </li></ul><ul><li>How often will you track? </li></ul><ul><li>Do you have the systems set up to track efficiently? </li></ul><ul><li>What questions will you ask? </li></ul><ul><li>Do you go past ROI? </li></ul>Do you measure up?
  16. 16. <ul><li>Prove your legitimacy </li></ul><ul><li>Let consumers know to whom they are talking </li></ul><ul><li>Empower your social media representative </li></ul><ul><li>Integration is the key </li></ul><ul><li>Converse, don’t shout </li></ul><ul><li>Facebook is NOT a strategy </li></ul>Get started
  17. 17. <ul><li>Be transparent </li></ul><ul><li>Be appropriate </li></ul><ul><li>Be diplomatic </li></ul><ul><li>Be mindful </li></ul><ul><li>Be helpful </li></ul><ul><li>Be smart </li></ul><ul><li>Be funny </li></ul><ul><li>Be real </li></ul>The “Be’s”
  18. 18. <ul><li>Check Twitter for “mentions”, DM’s and your searches </li></ul><ul><li>Read your Google Alert digests </li></ul><ul><li>Monitor your dashboard </li></ul><ul><li>Respond to tweets, wall posts and blogs/comments </li></ul><ul><li>Answer LinkedIn and PartnerUp questions </li></ul><ul><li>Check your analytics </li></ul>Social media in 15 minutes
  19. 19. The cycle
  20. 20. Someone’s watching, for bad …
  21. 21. <ul><li>Photos of campus events </li></ul><ul><ul><li>Students holding coupon signs </li></ul></ul><ul><ul><li>Domino’s branded </li></ul></ul><ul><ul><li>Students would download the unprotected photos of themselves and then share them on Facebook. </li></ul></ul><ul><ul><li>www.nudominos.com </li></ul></ul><ul><ul><li>Tag the pizza box with DeLeon’s individual Facebook ID </li></ul></ul><ul><li>Creative customer service </li></ul><ul><ul><li>http://www.viddler.com/explore/dpzramon/videos/19/46.8 </li></ul></ul>Or for good!

×