DYSC / Florida Blue strategic plan

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DYSC / Florida Blue strategic plan

  1. 1. Strategic Plan Strategic Plan By: Keith Caven March 22, 2009
  2. 2. Agenda <ul><li>Experience & Qualifications </li></ul><ul><li>Club Structure & Influences </li></ul><ul><li>Assessment (S.W.O.T.) </li></ul><ul><li>Strategic Vision & Changes </li></ul><ul><li>Goals & Milestones </li></ul><ul><li>Support & Questions </li></ul>
  3. 3. Experience & Qualifications <ul><li>Education : B.A. in Marketing & Adv. </li></ul><ul><li>Soccer : High school State Champs, All American, Pro in England (Div. II Wycombe) </li></ul><ul><li>Coaching : Special Olympics, YMCA, High School, College, Super-Y, ODP </li></ul><ul><li>Business : G.E., Think Tank, Fortune 50, Software Development </li></ul>
  4. 4. Types of Clubs <ul><li>Open Club – Club providing parent administration and parent coaching with volunteer positions only </li></ul><ul><li>Developmental Club – Volunteer board and administration with certified coaches who are volunteer or paid to offer greater player development opportunities </li></ul><ul><li>Professional Youth Club – Providing coaching and administration with paid coaches and administrators to offer maximum opportunities to play at a high level </li></ul>
  5. 5. Influencing Factors <ul><li>Prioritized Focus </li></ul><ul><li>History & Tradition </li></ul><ul><li>Facilities & Staffing </li></ul><ul><li>Budget & Programs </li></ul><ul><li>Geography, population, income </li></ul><ul><li>Rules & Regulations </li></ul><ul><li>Other Clubs & Competition </li></ul>
  6. 6. Assessment (S.W.O.T.) <ul><li>Strengths </li></ul><ul><li>Well Established, Entrenched </li></ul><ul><li>70% Members are U6 - U10 (Bedrock) </li></ul><ul><li>Low Competition </li></ul><ul><li>High Barrier to entry </li></ul><ul><li>Excellent Facilities </li></ul>
  7. 7. Assessment (S.W.O.T.) <ul><li>Weaknesses </li></ul><ul><li>Lack of Leadership & Experience </li></ul><ul><li>Lack of Vision & Guidance </li></ul><ul><li>Lack of Stability </li></ul><ul><li>Lack of Morale </li></ul><ul><li>ZERO Accountability </li></ul>
  8. 8. Assessment (S.W.O.T.) <ul><li>Threats </li></ul><ul><li>Financial Obligations </li></ul><ul><li>Solvency in Jeopardy </li></ul><ul><li>Public Perception </li></ul><ul><li>Complacency in Program </li></ul><ul><li>Competition </li></ul>
  9. 9. Assessment (S.W.O.T.) <ul><li>Opportunities </li></ul><ul><li>Use Experience to Create Value </li></ul><ul><li>Increase Perception via transparency </li></ul><ul><li>Leverage Facilities (Camps and Tournaments) </li></ul><ul><li>Improve & Retain Membership </li></ul><ul><li>Increase Revenue via Sponsorship </li></ul>
  10. 10. Strategic Vision <ul><li>BEST Method </li></ul><ul><li>Benefit members by maximizing player development at all skill levels </li></ul><ul><li>Establish trust of Community, Coaches, Parents & Players through transparency </li></ul><ul><li>Sustain growth by creating plans, processes and procedures associated with acquiring new and retaining existing members </li></ul><ul><li>Transition club to meet membership demand Open > Developmental > Professional </li></ul>
  11. 11. Blueprint for Success <ul><li>Four Necessary Components </li></ul><ul><li>Organization, planning and leadership </li></ul><ul><li>Tiered Programs </li></ul><ul><li>Staffing </li></ul><ul><li>Facilities </li></ul>
  12. 12. Changes in Organization <ul><li>Changes to succeed </li></ul><ul><li>Organization - create policies, procedures and programs to benefit members </li></ul><ul><li>Planning - Create Operational, Business, Development and Financial Plans with Accountability, Metrics & Transparency </li></ul><ul><li>Leadership - Lead by example, know when to follow, seek outside council of experience, make tough decisions to benefit members </li></ul>
  13. 13. Changes in Programs <ul><li>Changes to succeed </li></ul><ul><li>Survey Members to Establish Demands </li></ul><ul><li>Create More Value in Core (U6-12) </li></ul><ul><li>Define/Measure Organizational Structure </li></ul><ul><li>Define/Measure Player Development </li></ul><ul><li>Create Outreach Community Programs </li></ul><ul><li>Increase Communication of Value Prop </li></ul>
  14. 14. Changes in Staffing <ul><li>Changes to succeed </li></ul><ul><li>Establish Performance Pay Model to attract Qualified Staff to Benefit Members </li></ul><ul><li>Set Expectations & Hold Accountable </li></ul><ul><li>Staff Development & Assessment Plans </li></ul><ul><li>Coaching Development & Assessment Plans </li></ul><ul><li>Pay / Reimburse Coaching Licenses (sign 2 year non-compete) </li></ul>
  15. 15. Changes in Facilities <ul><li>Changes to succeed </li></ul><ul><li>Revisit Contract with City </li></ul><ul><li>Maximize Facilities to increase Revenue </li></ul><ul><li>Market & Attract more Tournaments </li></ul><ul><li>Increase Revenues with “Name brand” Mini Camps </li></ul>
  16. 16. Goals & Milestones <ul><li>Create Business, Operational & Financial Plans to establish Accountability </li></ul><ul><li>Create NEW Programs to Educate, Develop & Enrich the lives of all coaches, parents and players </li></ul><ul><li>Increase Membership Satisfaction </li></ul><ul><li>Double Membership in four years (New and Existing Members) </li></ul>
  17. 17. Support / Questions <ul><li>Open for any Questions? </li></ul><ul><li>Asking for your Vote & Support </li></ul><ul><li>THANK YOU!!! </li></ul>

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